Senior Account Strategist

USA (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 5 months ago

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Job Summary

Own client communications and lead audio-influencer campaigns to drive campaign performance.

  • Must-have: At least 2 years in media, marketing, or advertising.
  • Standout: Budget forecasting and multi-channel testing across audio/influencer campaigns.

Job Description

Responsibilities

  • Act as the point person for all client communication for the agency, and established a regular frequency of communication with these clients
  • Build and maintain relationships with clients to fully understand their business goals, marketing goals, and role of paid media.
  • Consult clients on their marketing challenges and develop strategies on how audio-influencer campaigns can positively impact the client’s media campaign performance, customer acquisition strategies, and overall campaign performance
  • Forecast client spend both to manage what budgets have been provided to the agency but also what budgets can expand to by way of introducing new channels, testing new audiences, or uncovering new messaging strategies
  • Work with the creative department to translate the media strategy into the creative application of scripts (host endorsement, host read, and pre-record) to manage how things come to life for the brand in audio-influencer channels
  • Work with the audio insights team to define brand safety grade evaluations for the client, and steward conversations where host reads may be off-script
  • Present findings to clients on a macro level to re-align and validate channel strategies, and a micro level to steward weekly observations and optimizations needed
  • Manage and maintain audio-influencer channel flowcharts and budgets to be the source of truth for clients and finance
  • Manage and reconcile monthly billing, both pre-bills and actuals, with support from the account coordinator and media planning and buying team
  • Responsible for the direction and compilation of ad-hoc client research projects, with support from the account coordinator and the media planning & buying team

Requirements

  • At least 2 years’ work experience in media, marketing, or advertising
  • Eager to manage and proven and demonstrated experience in delegation and growing direct reports
  • A working knowledge of audio channel strategy and/or influencer channel strategy, relative to how they sit parallel to other channels like video, display, social, etc.
  • Deadline-oriented, being able to manage deadlines both with clients and internal stakeholders
  • Proficiency in excel, including pivot tables and VLOOKUP functions
  • Self-starter, industrious and strong critical thinking skills
  • Invested in client happiness and success, being eager to consistently provide new opportunities to test and learn for clients
  • Analytical experience, being able to look at data charts and visualizations to make observations, insights, and recommendations for strategy
  • Strong written and verbal communication
  • Ability to manage multiple tasks at a time while also maintaining recurring agency tasks
    Ad Results Media logo

    Ad Results Media

    ARM is a full-service agency that specializes in audio media. We plan, buy, create, and measure ad campaigns across podcasts, streaming audio, terrestrial and satellite radio and YouTube.

    Founded in 1998
    Houston, Texas, USA
    94 employees (38 in marketing)

    Traffic Signals

    Monthly Visitors
    8.9K
    Traffic Source Mix
    Search
    24%
    Direct
    27.1%
    Referral
    4.9%
    Social
    3.2%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~94

    Marketing Team

    Marketing Team Size
    35 (37% of company)

    Funding

    Last Raise
    Private Equity, 6 years ago

    Funding History

    • Dec 2019
      Private Equity

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