Responsibilities

• Own paid media strategy and marketing operations for a portfolio of clients, ensuring campaigns align with business goals, KPIs, and revenue targets.
• Serve as the primary day-to-day client contact, maintaining trust through responsiveness, clarity, and proactive communication.
• Prepare for and lead recurring client calls (agendas, decks, follow-ups, action items), translating performance data into clear recommendations and next steps.
• Set and manage expectations on timelines, deliverables, budgets, tests, and operational changes (e.g., tracking updates, platform migrations).
• Build, launch, and optimize campaigns across key channels (e.g., Meta, Google, LinkedIn; plus others such as TikTok, Reddit, Microsoft Ads where relevant).
• Manage budgets, pacing, and bid strategy to hit efficiency and volume targets while staying aligned with client expectations.
• Develop and test audience strategies, creative variants, and landing page hypotheses, and turn learnings into repeatable playbooks.
• Partner with internal media specialists and creative teams to brief, traffic, and QA assets needed to execute campaigns.
• Own marketing operations standards for your accounts: campaign structure, naming conventions, UTM frameworks, and documentation.
• Hands-on experience with tagging and measurement tools (e.g., pixels, tag managers, and analytics platforms) and the ability to design tracking plans that support full-funnel reporting and attribution.