Senior Account Executive, PR and Influencer

Responsibilities

• Provide client counsel on the best influencer strategy based on goals and a strong business case for their particular brand
• Lead client relationships and day-to-day contact alongside senior members of the team
• Develop and execute influencer paid and organic campaigns from strategic and creative brief development, influencer casting, outreach and relationship management, negotiations and contracts, content feedback and approvals, and measurement and optimization
• Establish, cultivate, and maintain strong media and influencer relationships
• Ensure all influencer marketing activities comply with relevant legal and regulatory requirements by region
• Implement and enforce company policies regarding influencer marketing activities
• Track, analyze, and report on key metrics related to influencer programs, such as traffic, conversion rates, and ROI
• Use data insights to make informed decisions and optimize influencer campaigns for better performance
• Set the tone for client meetings, while driving both internal and external projects forward
• Work closely with cross-functional partners, including compliance, legal, creative, product marketing, data, and copywriting teams

Requirements

• 3-5 years of Public Relations experience, agency experience preferred
• Demonstrated ability to think through communication strategies and deliver tangible results
• Understanding of the current social / digital as well as activation landscape and the unique advocacy strategies across platforms
• Demonstrated knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today
• Proven record of securing coverage through media relations, influencer engagement, and targeted outreach across traditional and emerging media platforms
• Expertise in both organic and paid advocacy strategies
• Ability to be detail-oriented, manage multiple clients and meet deadlines while also keeping the bigger picture in mind
• Strong written and verbal communication skills
• Experience with daily management of junior level staff members
• Capable of working both independently and in a dynamic, high energy, team-oriented atmosphere