Responsibilities

• Execute influencer relations strategies as part of larger integrated marketing communications programs, including activation both online and offline
• Work with integrated teams across the firm to use influence to meet client objectives and grow revenue
• Execute end-to-end influencer relations activities including identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis
• Translate brand messages and complex information into creator-appropriate content and sharable social narratives to drive cultural conversations
• Differentiate and engage multiple influencer types: celebrities, content creators, healthcare professionals, wellness practitioners, and patient advocates
• Provide strategic direction to influencers (organic, earned or sponsored) and collaborate with agency teams, clients and influencers/their agents to produce high-performing content
• Demonstrate understanding of the disclosure guidelines and transparency requirements related to regulatory rules in healthcare marketing
• Manage influencer contracting, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics
• Analyze performance metrics, report findings, and provide optimization recommendations

Requirements

• Minimum of 3-4 years of integrated marketing and/or communications experience at an agency working with healthcare, pharma, biotech, personal health or related accounts
• 1-2 years of hands-on influencer program strategy and execution
• Demonstrated success in end-to-end influencer relations, including identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis
• Use of various influencer vetting and reporting tools required
• Ability to work collaboratively in a team setting with excellent relationship skills; able to motivate and generate effective action
• Understanding of integrated communications plans and the role of owned, earned and paid media
• Content planning and storytelling experience; ability to translate brand messages into creator-appropriate content
• Understanding of filters and benchmarks for influencer effectiveness across brands or therapeutic areas
• Ability to differentiate and engage multiple influencer types: celebrity, content creators, healthcare professionals, wellness practitioners, patient advocates
• Vetting criteria specific to healthcare: medical credentials, board certification, treatment verification
• Ability to provide strategic direction to influencers and collaborate with agency teams, clients and influencers/agents
• Strong understanding of industry regulatory and promotional rules: FTC, FDA disclosures and transparency requirements (e.g., Physician Payments Sunshine Laws)
• Experience with negotiation and contracting to achieve value exchange
• Demonstrated organizational skills for influencer contracting, invoicing/financial execution, and data collection related to influencer metrics
• Strong attention to detail in managing multiple project workflows, materials development and client deliverables
• Experience in executing paid social programs and understanding paid social landscape for influencer content amplification or allow-listing
• Ability to analyze performance metrics, translate data to insights, and provide optimization recommendations
• Capability to move audiences from awareness to engagement to action across a mix of platforms

Preferred

• New business hunter: Candidate should have enthusiasm for mining and pitching new clients and demonstrated experience in growing revenue.
• Ability to differentiate and engage multiple influencer types: celebrity, content creators: HCPs and wellness practitioners, and patient advocates.

Benefits

• A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.
• FleishmanHillard offers a hybrid work model, and seeks employees who are comfortable working in the office for a portion of their workweek.