Responsibilities

• Develop and deliver overarching strategic vision based on brand objectives for new and existing sports and entertainment partnerships
• Identify and sell in new projects and revenue opportunities
• Demonstrate creative and innovative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations
• Act as a resource for the teams in trouble shooting and problem solving
• Oversee the team who will manage the day-to-day portfolio, ensuring continuity across properties and strategic, creative thinking
• Lead overall activation planning, pulling in specific functions, as needed
• Oversee the development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life, working with internal account team, client team and external agencies
• Work with CAA Data & Analytics to oversee the management of brand portfolio measurement evaluation and ideate around ways to expand measurement
• Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / Trends, etc.) to ensure goals and objectives are met, as well as to cross sell additional revenue opportunities
• Lead, manage and inspire a team of direct and indirect team members

Requirements

• Bachelor’s Degree in Marketing, Communications, Business or similar discipline
• 10-12+ years’ experience in client activations including developing and delivering the strategic vision based on brand objectives
• Ability to travel and be on site at events
• Must have people management experience including proven ability to develop lower level team members.
• Strong fiscal approach with excellent budget management and forecasting skills
• Exceptional verbal and written communication skills with the ability to command a room and build relationships both internally and externally
• Proven strategic development and stakeholder management/influence skills
• Strong market and industry knowledge and presence
• Must demonstrate thought leadership by developing original points of view, identifying emerging trends and opportunities, and translating insights into actionable recommendations for clients.
• Remains abreast of the client’s industry and latest developments

Benefits

• Eligible for benefits and a discretionary bonus.