Product Marketing Retention Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeSenior level2+ years exp.
4 days ago
Senior Account Director, Member Experience & Retention - SeeAll Marketing Alliance
New York City, NY (Hybrid)
$120K/yr – $130K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the member-value engine for SAMA by shaping a consistent, high-value experience across touchpoints and driving retention, expansion, and stakeholder engagement with a clear feedback loop to product and messaging.
- Member Experience & Value Delivery: translate offerings into measurable business value and ensure continuity across legacy frameworks.
- Retention & Growth: run proactive renewal and engagement programs, flag at-risk members, and push expansion within accounts.
- Cross-Functional Collaboration: align promise and delivery with Acquisition and key stakeholders to lift overall membership health.
Job Description
Responsibilities
- SAMA Member Experience & Value Delivery
- Design and deliver consistent, high-value member experience across all SAMA touchpoints (events, content, committees, tools, and leadership forums).
- Translate ANA and SAMA offerings into tangible, measurable business value aligned to member objectives.
- Ensure continuity of value as members transition from legacy AIMM and SeeHer frameworks.
- Relationship Management & Engagement
- Build trusted relationships across member organizations and stakeholders.
- Serve as a strategic advisor on leveraging SAMA for growth, relevance, and marketing performance.
- Retention Strategy & Growth
- Develop and execute proactive retention strategies, including renewal planning and engagement tracking.
- Identify Healthy, Nurture, At-risk members and implement targeted retention interventions.
- Drive expansion within accounts by identifying new stakeholders and opportunities.
- Insights & Continuous Improvement
- Act as the voice of the member and provide feedback to evolve offerings, messaging, and experience.
- Cross-Functional Collaboration
- Partner with Acquisition to ensure alignment between promise and delivery across the lifecycle and a range of key internal stakeholders to elevate the ANA, its mission, and vision, and how we support members.
- Retention Accountability
- Jointly accountable for SAMA membership health including engagement, satisfaction, and retention.
Association of National Advertisers
Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.
