Responsibilities

• Develop and execute scalable ABM programs across priority mid-market accounts and industry segments, leveraging 1:few and 1:many strategies, with targeted 1:1 campaigns where appropriate.
• Partner closely with Sales and BDR/SDR teams to align account prioritization, campaign planning, outbound motions, and pipeline goals.
• Develop personalized account and contact experiences using firmographic, intent, and behavioral signals.
• Own account targeting, audience segmentation, contact acquisition, and buying committee expansion within target accounts.
• Execute coordinated inbound and outbound ABM campaigns across paid media, email, content, and digital channels.
• Continuously optimize campaigns using engagement, intent, conversion, and pipeline data to improve account progression and marketing efficiency.
• Collaborate with Marketing Operations, Revenue Operations, and IT to ensure ABM platforms, audience segmentation, and data integrations support effective campaign execution.
• Work closely with Digital, Content, Creative, and Field Marketing teams to deliver integrated ABM programs.
• Measure campaign performance, communicate insights to stakeholders, and recommend optimizations that improve pipeline generation and ROI.
• Support regional and global ABM initiatives and share best practices across North America and other regions as appropriate.

Requirements

• 5+ years of B2B/SaaS ABM/ABX account-based marketing experience, with hands-on ownership of ABM programs.
• You have developed and executed scalable ABM programs for mid-market or enterprise B2B organizations, including 1:few and 1:many strategies, with targeted 1:1 campaigns.
• Strong understanding of ICP development, account segmentation, intent data, contact acquisition, and buying committee strategies.
• You're proficient in ABM platforms such as 6sense or Demandbase, CRMs such as Salesforce, and marketing automation platforms.
• You have partnered closely with Sales and BDR/SDR teams to align account prioritization and drive coordinated inbound and outbound account engagement.
• You can speak to running coordinated ABM campaigns across paid media, LinkedIn, display advertising, email, content, and other digital channels.
• You have used engagement, intent, conversion, pipeline, attribution, and ROI data to optimize account progression and marketing efficiency.
• You bring strong project management, communication, and cross-functional collaboration skills, with the ability to influence multiple stakeholders and manage campaigns, budgets, and priorities.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)