Senior Account-Based Marketing Manager at Sage | Austin, TX

Senior Account-Based Marketing Manager

Austin, TX (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive outbound ABM for Brightpearl by Sage in the retail segment, owning strategy and cross-functional execution to generate qualified pipeline.

Must-have: 5+ years of hands-on ABM in B2B SaaS
Standout: Hands-on with tools like 6sense, Outreach, or Crossbeam
Own outbound performance reporting and cross-functional alignment

Job Description

Responsibilities

Own and execute outbound account-based marketing programs for Brightpearl by Sage (our retail vertical) across North America and UKI.
Identify and prioritize ecommerce and omnichannel retail accounts aligned to Brightpearl’s ICP, buying groups, and revenue goals.
Develop personalized ABM plays across 1-to-many, 1-to-few, and 1-to-1 motions based on account value, intent, and buying-group insights.
Establish outbound ABM best practices in partnership with SDR and Sales leadership to support consistent execution across teams.
Act as the primary marketing partner to SDR leadership and outbound teams.
Build and maintain outbound playbooks, messaging frameworks, sequences, and campaign assets.
Provide SDR-ready guidance on account prioritization, targeting, timing, and messaging to support consistent outbound execution.
Partner with Sales Leadership to ensure outbound strategy, messaging, and plays are aligned to SDR workflows and revenue priorities.
Operationalize outbound programs using tools such as Outreach, 6sense, Crossbeam, Salesforce, and similar platforms.
Translate intent data, account insights, and partner-overlap data into prioritized outbound actions and campaigns.

Requirements

5+ years of hands-on account-based marketing experience, building ABM or target-account programs in B2B SaaS
You have built or scaled ABM programs that helped Sales and SDR/BDR teams prioritize accounts, personalize outreach, and generate qualified pipeline.
Strong understanding of account-based strategy, including ICP definition, buying groups, account prioritization, and persona-based messaging.
You are hands-on with ABM, intent, sales engagement, or partner ecosystem platforms such as 6sense, Demandbase, Outreach, Salesloft, Crossbeam, or similar.
You can connect marketing activity to business impact, including account engagement, meetings, sales-qualified opportunities, accepted pipeline, new customer acquisition, and revenue contribution.

Benefits

Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
10 paid holidays + 1 floating holiday (can be used anytime)
21 days PTO + 1 additional day each year of employment
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Competitive annual bonuses (20%)

Sage

3.6 Glassdoor

At Sage, we knock down barriers with information, insights, and tools to help your business flow. We provide businesses with software and services that are simple and easy to use, as we work with you to give you that feeling of confidence. Customers trust our Payroll, HR, and Finance software to make business flow with ease. From our local network of experts to our ever-growing partnerships, we are on hand to give you all the insights you need to thrive. 💚

Founded in 1981

Newcastle Upon Tyne, England, GBR

15K employees (1,099 in marketing)

www.sage.com

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74% CEO approval