Communications Manager - CX Organization (Remote)
Cisco
Durham, NC (Remote)
$120K/yr - $212K/yrIn-houseFull-timeSenior level7+ years exp.
4 hrs ago
Senio Associate, Consumer Communications
New York City, NY (Hybrid)
$92K/yr – $111K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own consumer media relationships and storytelling for Ro by shaping pitches, sourcing differentiators, and turning product updates into cultural moments across earned media.
- Own the consumer PR pipeline: craft pitches, vet opportunities, and manage media lists to drive earned coverage.
- Collaborate across Comms, Growth, and Brand to align stories with Ro's product differentiators and healthcare topics relevant to consumers.
- Turn SME knowledge into digestible commentary and guide media training while tracking earned results and integrating insights from Impact/GA.
Job Description
Responsibilities
- Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services
- Collaborate with members across Ro’s Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company priorities
- Serve as eyes and ears to help source stories across Ro, understanding the differentiators of Ro’s products and services and mining for story ideas
- Track industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversation
- Brainstorm ideas and strategies for media coverage
- Help subject-matter experts turn their knowledge into digestible expert commentary and support internal media training efforts
- Vet inbound media opportunities and make recommendations for engagement
- Support the development and promotion of Ro insight surveys and clinical research
- Research data points to help drive storytelling efforts
- Collaborate closely with Ro’s PR agencies, helping to manage action items
Requirements
- 3-5 years of experience in consumer-communications, supporting earned media campaigns in-house or at a PR agency
- A keen interest in consumer trends and an eagerness and ideas to get Ro into the cultural zeitgeist
- Ability to make healthcare topics digestible and interesting to consumer audiences
- Experience pitching media and securing coverage
- Strong project management skills to support internal and external stakeholders
- Deep organizational skills to manage media lists, reporting dashboards, open media opportunities, and more
- A collaborative attitude that galvanizes stakeholders across the company
- A strategic communications mindset geared around company goals
- Willingness to dive in and learn something new
- Prior experience utilizing reporting tools like Impact or Google Analytics
Ro
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.
