Freelance Senior Paid Search Manager
CG Life
USA (Remote)
$75/hr - $80/hrAgencyContractSenior level3+ years exp.
5 hrs ago
SEM Media Tagging Manager
Dallas, TX (On-site)
$65/hr – $80/hrMid Level4+ years expContract
Posted 7 weeks ago
Job Summary
Own tagging and measurement governance for paid search across multiple platforms, guiding implementation, QA, and governance; collaborate on cross-functional measurement initiatives and technology updates.
- Own tracking, tagging, and conversion measurement across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising
- Provide technical guidance for new technology implementations and cross-functional projects
Job Description
Responsibilities
- Own tracking, tagging, conversion measurement, and pixel governance for paid search campaigns.
- Configure, implement, and maintain tracking across SA360, Campaign Manager 360, Google Ads, and Microsoft Advertising.
- Implement and manage Floodlight activities, Floodlight variables, conversion tags, UET tags, UTM parameters, and click-tracking frameworks.
- Deploy and manage tags through enterprise tag management systems such as Tealium, Ensighten, and Adobe.
- Develop and enforce tagging standards, measurement frameworks, governance processes, implementation documentation, and QA procedures.
- Lead end-to-end QA, validation, and troubleshooting across websites, landing pages, and other digital properties.
- Investigate and resolve tagging, attribution, conversion, and reporting discrepancies across advertising and analytics platforms.
- Maintain tracking inventories, implementation guides, playbooks, standard operating procedures, and QA documentation.
- Establish best practices for conversion tracking, attribution, audience creation, and campaign measurement.
- Ensure tracking implementations comply with applicable privacy, legal, risk, and marketing control requirements.
Requirements
- Bachelor's degree required.
- 4+ years of experience in marketing technology, digital advertising operations, measurement implementation, tagging, tracking, or a related area.
- Hands-on experience with SA360 Floodlight and Campaign Manager 360.
- Hands-on experience implementing Google Ads conversion tracking and Microsoft Advertising UET tags.
- Experience with enterprise tag management systems such as Tealium, Ensighten, or Adobe.
- Strong knowledge of conversion tracking, attribution, pixel implementation, QA, and digital measurement frameworks.
- Experience troubleshooting tracking, attribution, and reporting discrepancies.
- Working knowledge of JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations.
- Experience with Google Analytics and Adobe Analytics.
- Experience working with consent and privacy management platforms.
Salaries
Posted range
$65/hr – $80/hr
Taken straight from the job posting.
The middle of this range ($151K) is 77% above the median base salary for Paid Search Manager roles in the United States ($85K).
Paid Search Manager median pay in the United States
Most pay falls between $79K and $105K. Based on 46 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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