Search Product Manager (Content Ecosystem) - TikTok

San Jose, CA (On-site)

$186K/yr – $374K/yrSenior Level5+ years expFull time

Posted 16 hrs ago

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Job Summary

Own the end-to-end Creator Search Insights platform, driving education, tooling, measurement, and cross-functional initiatives to grow the CSI ecosystem.

  • Build education frameworks, best practices, and content paradigms for Search creation
  • Lead cross-functional programs with Creator, Content, Marketing, and Ops teams to drive sustainable growth

Job Description

Responsibilities

  • Creator Search Mindset & Capability Building
  • Drive creators’ transition from passive distribution to intentional creation for Search
  • Build creator education frameworks, best practices, and content paradigms for Search creation
  • Partner with Creator, Content, Marketing, and Ops teams to establish sustainable growth
  • Search Content Tooling (CSI) Growth & Optimization
  • Own growth goals for Creator Search Insights(CSI), from awareness to adoption and output
  • Improve conversion across the funnel: awareness → usage → content production
  • Continuously iterate tools and AI capabilities based on creator feedback and data insights
  • Data-Driven Measurement & Iteration
  • Build and maintain core metrics for Search content ecosystem health (supply scale, quality, creator participation)

Requirements

  • 5+ years of experience in product, program, or ecosystem-related roles
  • Strong understanding of content platforms, AI capabilities, creator ecosystems, or search/recommendation systems
  • Excellent problem-structuring and execution skills in complex environments
  • Strong data literacy and user-centric decision-making mindset

Preferred

  • Experience in Search, AI capabilities, content supply, creator platforms, or creator tools
  • Proven track record in 0→1 or scaled ecosystem growth initiatives
  • Deep understanding of PGC/UGC creator behavior, incentives, and content production workflows
  • Experience working in global or cross-cultural teams

Benefits

  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
10 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
76

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