Responsibilities

• Lead the development of a national content strategy and annual editorial calendar aligned with organizational priorities, marketing objectives and business unit needs.
• Lead efforts to identify, prioritize, and coordinate high-value conservation and science stories across regions and business units.
• Strategically tailor messages to appeal to audience segments and maximize impact and engagement by leveraging the most compelling format, channel and timing
• Ensure alignment of content with brand standards, messaging frameworks and organizational voice.
• Establish team objectives for content development, delivery, and performance, and monitor progress against these metrics.
• Provide recommendations to leadership on strengthening storytelling, audience engagement, and communications effectiveness.
• Support ongoing alignment between regional communications activities and national priorities.
• Serve as a primary connection point between regional teams, business units and the national MARCOM team to support alignment and information flow and aligning communications requests with organizational capacity and priorities.
• Build and maintain relationships and consistent communication pathways with representatives across all regions and business units to understand communications needs, opportunities, and priorities.
• Coordinate content development across teams, ensuring clarity of roles, timelines, and deliverables.

Requirements

• Minimum 7 years of progressive experience in communications, marketing, content strategy, or a related field; with a minimum of 2 years of demonstrated experience in managing people and financial resource management.
• Bachelor’ in communications, marketing, public relations, journalism, or related discipline.
• Equivalent combination of education and experience may be considered.

Preferred

• Bilingualism (French) is considered an asset as this role will interact with internal and external people across the country.
• Familiarity with non-profit work is an asset
• Knowledge of content management systems
• Strong working knowledge of CPA writing style

Benefits

• 3 weeks’ vacation with paid personal and sick days
• Comprehensive compensation & benefits package
• Remote work arrangement