Responsibilities

• Create industry-focused and technical content that delivers crucial storytelling and ‘so what’ to marketing campaigns, including but not limited to account-based digital marketing, customer lifecycle campaigns, web-based content, and content supporting product development.
• Record, write, produce, and edit technical content, tutorials, workflow demonstrations, and "how-to" videos focused on Avid media solutions and post-production workflows.
• Create engaging demonstrations, both recorded and live, of Avid media products that help customers understand features, workflows, and best practices through accessible and engaging content.
• Support the development of customer success stories, interviews, panel discussions, and educational content featuring industry professionals.
• Capture expert insights, testimonials, and customer perspectives that strengthen credibility and demonstrate real-world value.
• Optimize content formats and storytelling approaches for channel-specific performance and multiple campaigns.
• Collaborate on content calendars and campaign activation plans.
• Manage content production processes from concept through final delivery, including filming, recording, editing, and packaging video content, graphics, screenshots, and supporting assets.
• Deliver production-ready materials and creative briefs to Avid's Creative team for final design, formatting, and campaign deployment
• Ensure content assets are delivered on time and as promised for campaigns, including adding content IDs to track performance.

Requirements

• At least 3 years of experience in content marketing, content production, video production, digital marketing, or a related role.
• Experience creating content across multiple channels and formats, including video, social media, educational content, and thought leadership.
• Strong video recording and editing skills using professional editing tools.
• Experience developing product demonstrations, tutorials, or technical educational content.
• Excellent written, verbal, and visual communication skills.
• Ability to manage multiple projects and priorities simultaneously.
• Comfortable interviewing subject matter experts, customers, and industry professionals.
• Experience measuring content performance and optimizing content based on data and business objectives.
• Strong understanding of social media platforms and content distribution best practices.
• Familiarity with campaign-driven marketing and integrated content planning.

Preferred

• Experience in media, broadcast, film, television, post-production, or creative technology industries.
• Hands-on experience with Avid Media Composer, Pro Tools or other relevant Avid products.
• Working knowledge of post-production workflows and media technology.
• Experience managing YouTube channels or video-focused social programs.
• Familiarity with content analytics and marketing performance tools.