Responsibilities

• Write clear, helpful, and engaging articles informed by consumer questions, editorial priorities, and SEO and AEO opportunities.
• Translate complex tax and financial topics into content that is accessible and useful to everyday consumers.
• Apply SEO and AEO best practices to inform content structure, ensure relevance, and enable discoverability.
• Use approved AI-enabled tools to support research, ideation, drafting, and content optimization.
• Maintain H&R Block’s brand voice, editorial standards, and commitment to accuracy.
• Collaborate with social media and production partners to adapt editorial content for additional platforms and formats.
• Identify opportunities to extend the value of strong content through platform-appropriate versions and supporting assets.
• Manage multiple content assignments through various stages of development, coordinating timelines, reviews, approvals, and publishing milestones while maintaining attention to detail and accuracy.
• Prepare and publish approved content across designated platforms, ensuring it is accurate, complete, properly formatted, and delivered according to schedule.
• Use performance insights, evolving SEO and AEO practices, team learnings to improve future content.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, or a related field, or equivalent relevant experience
• 1 to 3 years of experience in content marketing, editorial content, digital publishing, SEO writing, communications, or a related discipline
• Strong writing, editing, proofreading, and verbal communication skills
• Foundational understanding of writing for digital audiences and search discoverability
• Strong organizational and project coordination skills
• Ability to manage multiple assignments, deadlines, stakeholders, and rounds of feedback
• High attention to detail and a commitment to producing accurate, high-quality work
• Comfort learning and using AI-enabled content tools responsibly
• Collaborative, proactive working style with the ability to follow through without requiring continual direction

Preferred

• Experience writing or editing SEO-informed articles, educational content, or consumer-facing digital content
• Familiarity with SEO fundamentals, including search intent, keywords, headings, metadata, internal linking, and content structure
• Exposure to AEO, AI-assisted search, generative AI, or structured content practices
• Experience using a content management system or digital publishing platform
• Experience coordinating content through formal review and approval processes
• Familiarity with analytics, keyword research, editorial workflow, and project-management tools
• Interest in tax, personal finance, and consumer education content

Benefits

• competitive pay
• comprehensive benefits
• support for life both in and outside of work.