Responsibilities

• Lead organic growth strategy across SEO/GEO/AEO, aligning priorities to business goals and measurable outcomes.
• Build and maintain an opportunity and prioritization framework based on demand, intent, feasibility, and expected impact.
• Establish measurement, reporting, and analytical frameworks that connect organic visibility to behavior, activation, and revenue contribution.
• Partner with Product, Engineering, Data, and Content to deliver high-leverage improvements (crawlability, indexation, performance, structured data, templates).
• Strengthen performance in AI-driven discovery and answer experiences through entity clarity, content quality signals, and structured representation of expertise.
• Communicate insights and recommendations with executive-ready clarity, ensuring consistent governance and cross-functional adoption.
• Identify programmatic search initiatives that can be scaled across enterprise websites.

Requirements

• 5–8+ years in SEO/organic growth roles, with demonstrable impact on qualified acquisition, activation, and/or revenue.
• Proven experience building and executing an organic growth strategy that goes beyond rankings—showing how work translated into pipeline/revenue, retention, or unit-economics improvements.
• Strong stakeholder management with Product, Engineering, Data/Analytics, and Content to ship changes in production environments.
• Demonstrated ability to run structured experimentation programs (hypotheses, test design, success metrics, post-analysis, iteration) and turn learnings into repeatable systems.
• Able to build a credible roadmap using impact/effort tradeoffs and quantitative opportunity sizing.
• Ability to set and define content strategies for traditional search and LLM visibility.
• Experience working hands-on with enterprise product and engineering teams.
• Advanced proficiency with Google Search Console, GA4, and tagging/instrumentation concepts (events, conversions, funnels, cohorts).
• Strong analytical capabilities: SQL (or equivalent) for data extraction and analysis.
• Technical SEO competence: crawl/indexation diagnostics, site architecture, internal linking strategies, log file analysis (preferred), Core Web Vitals/performance fundamentals, and structured data.