Search Engine Marketing Manager at WinIt | New York City, NY

WinIt

Search Engine Marketing Manager

New York City, NY (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own B2C SEM growth by driving efficient acquisition, optimizing the click-to-convert funnel with product- and engineering-backed landing pages, and running data-driven tests to uncover new pockets of growth.

Campaign Strategy & Execution: End-to-end paid search management to acquire and lead-gen for a consumer audience.
Funnel Optimization: Collaborate on landing pages and app-store flows to boost conversion rates.
Data-Driven Testing: Continuous A/B testing on ad copy, bids, and targeting to find scalable growth.

Job Description

Own paid search growth for a B2C audience by driving efficient acquisition and lead generation through data-driven optimization.

Campaign Strategy & Execution: End-to-end management of paid search campaigns (Google Ads, Bing) focused on driving B2C user acquisition and lead generation.
Scale & Efficiency: Manage significant monthly ad spend with a relentless focus on lowering Customer Acquisition Cost (CAC) while increasing volume.
Funnel Optimization: specific focus on the "click-to-convert" journey. You will work closely with Product and Engineering to optimize landing pages and app-store flows to maximize conversion rates.
Data-Driven Testing: Execute continuous A/B tests on ad copy, bid strategies, and audience targeting to identify new pockets of growth.
Reporting: Translate complex campaign data into clear, actionable insights for the leadership team. You will monitor LTV (Lifetime Value) to ensuring we are acquiring the right kind of customers.

Requirements

Experience: 4+ years of hands-on SEM/PPC experience, specifically in a B2C environment (Direct-to-Consumer, App Growth, or Lead Gen).
Analytical Rigor: You live in Excel/Google Sheets and Google Analytics. You make decisions based on data, not gut feeling.
Startup Mentality: You are comfortable with ambiguity, quick pivots, and wearing multiple hats. You don't wait for permission to fix a broken process.
Technical Chops: Proficiency with Google Ads Editor, GA4, and conversion tracking setups.

Preferred

Background in Startups, Marketplaces, or Legal/Mobility Tech .
Experience promoting Mobile Apps (Universal App Campaigns / Apple Search Ads).
Experience with SQL or Looker/Tableau.

Benefits

Real Impact: Your work directly shapes how we grow and what we build next. You are helping people solve real-life legal problems.
Startup Environment: Small team, big responsibility, and fast pace.
Growth Opportunity: Help shape new business lines from day one.
Mission-Driven: Join a passionate team committed to making justice more accessible.