Responsibilities

• Supporting the design and execution of market research projects, including surveys and interviews
• Assisting in the development and testing of AI-powered research agents that automate data analysis from structured and unstructured sources
• Synthesizing research findings into reports and presentations for internal stakeholders
• Managing and enhancing our SharePoint-based knowledge hub for global marketing teams
• Collaborating with product marketing managers to support strategic initiatives
• Exploring additional projects aligned with your interests to deepen your product marketing and analytics experience

Requirements

• Currently enrolled in a Bachelor’s program in Marketing, Business, Data Science, Computer Science, or a related field
• Foundational experience with Python for data analysis (via coursework, projects, or self-study)
• Strong analytical and problem-solving skills; comfortable working with data to identify trends and insights
• Effective communication skills, including the ability to present findings clearly to stakeholders
• Self-motivated and organized, with the ability to manage multiple tasks and meet deadlines
• Interest in AI and its applications in marketing and research
• Must be based in the Greater Atlanta area and able to work on-site at the Alpharetta office (in-person presence required weekly)

Preferred

• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Experience with survey tools or market research methodologies
• Exposure to AI/ML frameworks (e.g., scikit-learn, LangChain, or similar)
• Prior internship or project experience in marketing, analytics, or research

Benefits

• Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
• Grow professionally through personalized mentoring, coaching, and career development support.
• Gain Visibility: Build relationships with leaders and peers across teams and functions.
• Open doors for future career opportunities within SAP and beyond.