• Hands-On Content Production (core, not optional): Ideate, shoot, and edit platform-native short-form video and content yourself. You’ll partner with the creative team where it adds scale, and direct contract video creators — but you set the bar by producing.
• Channel Strategy & Execution: Lead day-to-day operations of organic channels (Instagram, TikTok, YouTube, Pinterest). For Outdoorsy, define platform-specific strategies that maximize reach, engagement, and demand. For Ride, stand up the channels themselves — handles, pillars, early content, and an audience built from zero.
• Content Calendar & Production: Own end-to-end calendar development, scheduling, and publishing across all platforms and both brands. Lead development of platform-native content (text, image, short-form video, stories), producing scrappily and at speed when the moment calls for it.
• Brand Voice: Steward Outdoorsy's established social voice for consistency. For Ride, define and codify the social voice from scratch in partnership with the brand team.
• Trend & Competitive Intelligence: Monitor trends and run competitive analysis across relevant landscapes — outdoor/travel and car rental. Translate cultural moments into timely, on-brand activations.
• Day-to-Day Engagement: Own the inbound queue across both brands — comments, DMs, mentions, tags — with a response standard that reflects each brand's voice and a clear escalation path for customer-service issues. Use AI-powered tooling to scale without losing voice.
• Community as a Focus: Treat community as a depth and retention engine, not just moderation. Build the relationships that turn first-time followers into advocates, and grow awareness + engagement by actively engaging on and off-channels.
• Sentiment & Health Monitoring: Track sentiment, conversation volume, and engagement health as ongoing KPIs. Surface emerging themes — good and bad — to brand, product, and CX leadership early.
• Advocate & Host Relationships: In partnership with our Host/Operator-focused team members, build durable relationships with high-engagement members, power hosts, and brand advocates. Stand up lightweight programs that recognize and activate them, turning organic enthusiasm into earned reach.
• Proactive Engagement: Identify cultural moments, competitor conversations, and creator content where Outdoorsy or Ride belongs, and engage in ways native to the platform.

Note: Only the first 10 responsibilities are rendered in this main field.