Responsibilities

• Ideate, shoot, and edit platform-native short-form video and content yourself.
• Lead day-to-day operations of organic channels (Instagram, TikTok, YouTube, Pinterest) for Outdoorsy and Ride.
• Define platform-specific strategies, pillars, and voice; stand up channels from zero for Ride; optimize content for GEO/AEO discovery.
• Own end-to-end calendar development, scheduling, and publishing across all platforms and both brands.
• Steward Outdoorsy's social voice; codify Ride's social voice from scratch in partnership with the brand team.
• Monitor trends and conduct competitive analysis; translate cultural moments into timely activations.
• Own inbound engagement across both brands; establish response standards and use AI tooling to scale.
• Build and evolve a scalable creator program with clear tiers, workflows, and usage rights; source, brief, contract, review, and usage rights management.
• Negotiate partnerships, manage external creators and vendors, and ensure integration with paid media and brand campaigns.
• Build an AI-augmented workflow for content, scheduling, social listening, sentiment, and creator vetting.

Requirements

• 6–8+ years in social media and/or creator/influencer marketing, with meaningful time owning channels and programs end-to-end.
• Maker first: ability to ideate, shoot, and edit short-form video yourself.
• Track record of growing social channels and launching new ones from scratch.
• Deep fluency in the creator economy: how to evaluate and tier creators, structure partnerships, negotiate scopes and usage rights, and build relationships that last.
• Strong editorial and creative instincts — you care about the quality of the content, not just the dashboard behind it.
• Equally comfortable with brand strategy and performance data; ability to write a creative brief and present a channel report in the same meeting, and explain what social impact means to the business.
• Hands-on and AI-fluent — you use AI tools daily to increase throughput, sharpen analysis, and fuel creative experimentation, and you bring proactive recommendations to the team.
• Player-coach: comfortable setting strategy and rolling up your sleeves to ship the work on a lean team.
• Clear, confident communicator with senior stakeholders.

Preferred

• Genuine affinity for the outdoor, RV, auto, or travel space is a strong plus.
• Hands-on and AI-fluent — you use AI tools daily to increase throughput, sharpen analysis, and fuel creative experimentation.

Benefits

• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Vibrant Culture: Catered lunches, happy hours, and team-building events.
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.