Responsibilities

• Act as marketing’s single point of contact for a portion of the company’s overall portfolio to various stakeholders – internal and external.
• Own product and software, reinvigorate, refresh and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers
• Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/AEO/SEM) campaigns for top tier products critical to the regional annual P&L.
• Guide AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensure we deliver on strategy & messaging for products at key events.
• Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.
• Lead regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.
• Influence promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
• Manage content creation from inception through delivery
• Own country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
• Generate portfolio pipeline – marketing influenced & driven

Requirements

• Bachelor's degree in related field required
• 5+ years of product marketing and/or comparable product management/development experience within the B2B mobile computing or software sectors.

Preferred

• Clarity of thinking & vision – keen prioritization skills
• Organizational Agility: Matrix, indirect management
• Influence / Negotiation / Partnership skills with product teams
• Drive results and execution through a virtual team
• Ability to thrive in matrixed organization environment
• Ability to technically understand how products fit in to create and deliver a solution
• Channel Marketing experience
• Excellent presentation & communication skills
• Demonstrated whole lifecycle product marketing experience, from NPI to EOL
• Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large

Benefits

• hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success.
• healthcare, wellness, inclusion networks, and continued learning and development offerings.
• community service days
• traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.