Rewards & Loyalty Strategy Manager

Responsibilities

• Position the program for growth. Lead the positioning and strategic roadmap for Ford Rewards. Build differentiating value propositions that earn trust and advocacy for the Ford brand and drive measurable enterprise growth.
• Find new places for Rewards to play. Identify and evaluate new spaces, use cases, and adjacent categories where Ford Rewards can expand and deliver incremental value to members, dealers, and the enterprise.
• Map and manage the partnership strategy. Define and map the ongoing partnership strategy for the program. Manage relationships with internal partners (Ford business units, FCSD, brand, sales) and external partners (retail, lifestyle, and ecosystem) to expand reach, relevance, and redemption value.
• Bring AI into the program. Explore and champion applications of AI that personalize the member experience, sharpen offer and engagement strategies, and produce predictive insights. The goal is a smarter, more proactive Ford Rewards.
• Turn strategy into shipped capability. Work with technology and product counterparts across the agile PDO organization to take concepts from idea to launch.
• Define what gets built. Work closely with the digital product organization to define the requirements and capabilities needed for program enhancements, so the program delivers the intended customer experience.
• Deliver on enterprise priorities. Drive adoption and delivery of senior leadership (L0 and L1) objectives. Make sure loyalty strategy connects directly to top-level enterprise priorities.
• Keep the Visa view. Stay aware of enterprise opportunities for FR Visa and support the FR Visa team, without owning that business.
• Measure what matters. Define and deliver OKRs and KPIs that measure success across the now, near, and far. Serve as a key input to the Customer Lifetime Value workstream.
• Align across the enterprise. Work with FCSD and cross-functional teams so the overall positioning of Ford Rewards supports company growth goals.

Requirements

• 3+ years in loyalty, membership, partnerships, or marketing, developing new ways to drive engagement and growth within a brand framework
• Bachelor’s degree required; advanced degree a plus
• Understanding or experience working within the Dealer environment (preferred)
• Experience building, negotiating, or managing strategic partnerships, internal and external (preferred)
• Working knowledge of AI and data-driven personalization, and curiosity about applying them to loyalty
• Understanding of dealer and/or retail franchise operations (preferred)
• Strong business acumen, with the ability to connect program strategy to enterprise growth and financial outcomes
• Ability to simplify complex issues and make a persuasive case for change that leads to action
• Ability to use frameworks to bring structure to complicated tasks and assignments
• Ability to build strong cross-functional relationships and collaborate with peers and partners, including senior leaders

Preferred

• Understanding or experience working within the Dealer environment (preferred)
• Experience building, negotiating, or managing strategic partnerships, internal and external (preferred)
• Understanding of dealer and/or retail franchise operations (preferred)

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.