Responsibilities

• Develop and execute multi-channel demand generation campaigns that generate qualified sales opportunities.
• Optimize marketing programs to improve lead quality, conversion rates, and Customer Acquisition Cost (CAC).
• Partner with sales leadership to improve marketing-to-sales handoffs and overall funnel performance.
• Continuously test messaging, channels, and campaigns to maximize marketing ROI.
• Support account-based marketing initiatives focused on enterprise real estate owners.
• Build and maintain dashboards that provide visibility into marketing performance and pipeline health.
• Track and report on key metrics including CAC, cost per lead, cost per opportunity, conversion rates, marketing-sourced pipeline, and campaign ROI.
• Analyze marketing and sales data to identify trends, opportunities, and areas for improvement.
• Present actionable insights and recommendations to executive leadership.
• Develop attribution reporting that connects marketing investments to closed revenue.

Requirements

• 5-8+ years of experience in B2B marketing, demand generation, growth marketing, or marketing analytics.
• Demonstrated success managing demand generation programs with measurable business results.
• Strong analytical skills with experience using marketing and CRM data to drive decision-making.
• Experience tracking and improving Customer Acquisition Cost (CAC), marketing ROI, and conversion metrics.
• Advanced experience with HubSpot or similar CRM and marketing automation platforms.
• Experience building dashboards and executive reporting using Excel, Power BI, Tableau, or similar reporting tools.
• Excellent communication and project management skills.

Preferred

• Experience in commercial real estate, construction, professional services, or other B2B industries is preferred.
• High ownership mentality.
• Thinks like a business operator, not just a marketer.
• Naturally curious and driven by data.
• Makes decisions based on analytics rather than assumptions.
• Comfortable working in a fast-paced, high-growth environment.
• Strong attention to detail with exceptional follow-through.
• Passion for continuously improving systems, processes, and business performance.

Benefits

• Health benefits.
• PTO and company holidays.
• Career growth opportunity within a rapidly growing national company.