Revenue Marketing Director

Responsibilities

• Build the engine that captures Veho’s market opportunity. Own the strategy and execution across new-logo acquisition, nurture, referrals, paid media, ABM, retargeting, and conversion. Connect those pieces into one system designed to create consistent, predictable pipeline across our priority segments.
• Create an always-on demand motion. Build the programs, sequencing, content, triggers, and experiences that keep Veho relevant before a prospect is ready to buy, then create clear paths from engagement to qualified pipeline when they are.
• Generate pipeline, not activity. Work backward from SQOs, pipeline, and revenue to decide where Marketing should invest. Build a culture of experimentation across channels, scale what works quickly, and stop doing what does not.
• Turn referrals into a growth channel. Take what has historically been informal or episodic and build a repeatable, always-on program with clear mechanics, incentives, ownership, and measurement.
• Make paid media accountable to the business. Own our paid media strategy and agency relationship, including budget allocation, channel mix, testing, and performance. The standard is not clicks, impressions, or cost per lead; it is whether our investment creates qualified pipeline efficiently.
• Build the operating rhythm with Sales and RevOps. Establish a shared cadence around MQLs, SQLs, SQOs, closed-won, and closed-lost performance. Create the attribution and reporting needed to understand what is creating pipeline, where prospects are getting stuck, and what we should do differently.
• Build new motions from the ground up. Test new acquisition channels, lay the groundwork for account-based programs in priority verticals, and constantly look for the next scalable source of demand.
• Use AI to make the engine smarter. Apply AI to targeting, segmentation, nurture, optimization, experimentation, and analysis. We are not interested in AI as a side project; we want someone who uses it to make better decisions and move faster every day.

Requirements

• 7+ years across revenue marketing, demand generation, growth marketing, or a related discipline
• 2+ years owning a demand or revenue marketing function end to end, not simply managing a single channel
• Experience building or materially rebuilding a demand engine in a high-growth B2B or B2B2C environment
• Direct experience owning paid media strategy and managing agency relationships with clear, dollar-tied performance accountability
• Experience partnering closely with Sales and RevOps around pipeline, attribution, funnel performance, and revenue
• Experience marketing products with considered buying cycles where the majority of the market is not actively buying at any given moment
• 0-to-1 builder. You have built the system before, not just inherited one and optimized it.
• Commercial operator. You think in SQOs, pipeline, conversion, and revenue first; marketing activity metrics come second.
• Systems thinker. You see paid, nurture, referrals, ABM, and conversion as parts of one connected engine and can quickly diagnose where it is breaking.
• Mechanism designer. You can take something informal, inconsistent, or manual and turn it into a repeatable system with clear rules, ownership, and measurement.

Benefits

• The pay range is subject to the discretion of the Company.
• Additionally, Veho offers a competitive equity package, comprehensive medical, dental, and vision coverage, and other benefits such as a 401 (k) and unlimited PTO for exempt-level roles.