Own upmarket ABM and demand-gen initiatives that move marquee accounts through the buyer journey with measurable pipeline and revenue impact.

• Account-centric program ownership: marquee accounts and buying committees; guides from prospecting to expansion with product- and buyer-insight-informed strategy.
• Cross-functional orchestration: partner with Sales and Marketing to tailor hyper-relevant plans and programs that align with GTM systems and enable close and expansion.
• Measurement and experimentation: track leads, pipeline contribution, and revenue influence; run fast tests to optimize impact and reporting for leadership.