Responsibilities

• own and execute campaigns for our sales-assist audience, direct mail, ecosystem co-marketing, and be accountable for pipeline contribution.
• partner with the global sales team to understand key focus areas and collaborate with the broader Demand Generation team to scale our sales-assist strategy.
• own strategy, execution, and outcomes for targeted account programs, engaging marquee accounts and buying committees through their buying journey
• partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs, that nurture those accounts from prospecting to close to expansion
• Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems
• you’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more