Senior Director, Growth Marketing (Alma)
BBG Ventures
New York City, NY (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
3 hrs ago
Revenue Growth Manager
Philadelphia, PA (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive pricing and promotions strategy as Revenue Growth Manager to maximize revenue, margin, and market share across cross-functional teams.
- Own pricing and trade-promo planning with cross-functional alignment to Sales, Finance, and Marketing.
- Must-have: 5+ years in RGM, Pricing, or Trade Marketing with strong financial modeling and data tools.
- Standout: Experience using syndicated data (Nielsen/IRI/SPINS) to inform pricing decisions.
Job Description
Responsibilities
- Develop and implement strategic pricing and promotional plans to drive revenue growth and margin improvement.
- Conduct in-depth pricing analysis, including elasticity modeling, competitive benchmarking, and scenario planning.
- Define product roles based on relative share, brand power, and growth potential by region, identify pack roles based on demand spaces & consumption occasion by channel.
- Identify key drivers and drags on brand performance via shopper metric evaluation.
- Work closely with Sales and Finance teams to optimize trade spend investments by evaluating promotional effectiveness and ROI; Develop pricing guidelines, promotional calendars and revenue forecasts.
- Partner with Category Management and Shopper Insights to align pricing strategies with consumer behavior and retail trends.
- Monitor market conditions, competitive pricing, and retailer dynamics to inform strategic decision-making.
- Utilize data-driven insights from syndicated sources (Nielsen, IRI, SPINS, etc.) to optimize pricing and promotional strategies.
- Support new product pricing strategies, ensuring profitability while maintaining market competitiveness.
- Lead periodic post-promotion analysis (PPA) and recommend optimizations for future programs.
Requirements
- Bachelor’s degree in Business, Finance, Economics, Marketing, or a related field.
- 5+ years of experience in Revenue Growth Management (RGM), Pricing, Trade Marketing, or Category Management within CPG, food & beverage, or retail.
- Strong analytical and financial modeling skills, with experience using Excel, Power BI, and syndicated data tools (Nielsen, IRI, SPINS, etc.).
- Experience managing pricing strategy, trade promotions, and profitability analysis.
- Ability to translate complex data into actionable insights for cross-functional teams.
- Strong communication and influencing skills, with the ability to present insights and recommendations to senior leadership.
- Knowledge of retail dynamics, promotional mechanics, and trade spend optimization.
- Experience with price pack architecture (PPA) and price elasticity modeling is a plus.
Bonduelle Americas
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. Based in Irwindale, California, the company operates three facilities in California, New Jersey, and Georgia, and partners with local growers in Salinas, California, and Yuma, Arizona, to ensure the freshest ingredients and tastiest meals for you and your family. Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of heritage bringing the joy of plants to tables around the world.
Traffic Signals
Monthly Visitors
3.9K
Traffic Source Mix
Search
47.6%
Direct
32.3%
Referral
5.5%
Social
13.2%
Paid
1.3%
Headcount Trend
Current headcount: ~1K
Marketing Team
Marketing Team Size
34 (3% of company)
