Responsibilities

• Plan, design, execute, and optimize email marketing campaigns to drive engagement, conversions, and customer retention for REVELxp brands and 60+ properties
• Manage email software Klaviyo and its connection into NetSuite ERP
• Manage the end-to-end process of email campaigns, including content creation, audience segmentation, scheduling, and performance analysis
• Develop and implement drip email campaigns to nurture leads and guide them through the sales funnel
• Track and analyze the performance of drip campaigns, adjusting strategies for optimal results
• Stay updated on industry best practices and implement strategies to enhance email deliverability and engagement

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of experience in email marketing and content creation, preferably in a marketing agency or similar setting
• 3+ years experience with Klaviyo
• Deep understanding of API connections within Klaviyo —flows, campaigns, segment/list creation and management
• Proficiency in other industry marketing tools (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud) and content management systems
• Experience working with multiple sales teams in multiple verticals—ability to work in a fast-paced sports environment
• Experience managing multiple simultaneous email marketing campaigns designed to drive conversions and generate leads
• Email design proficiency and graphics best practices
• Familiarity with NetSuite ERP
• Strong understanding of digital marketing trends and best practices

Preferred

• Design and agency experience strongly preferred (design work will be required)
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational skills
• Understanding of reporting dashboards and ability to report on KPI’s and analytics
• Ability to multitask and prioritize in a fast-paced environment
• Creative thinker with a passion for developing engaging content
• Team player with strong interpersonal skills