Retention/Email Strategist - DTC eCommerce (US-Based, Remote) Full-Time

Responsibilities

• Own the retention strategy across your client portfolio - flows, campaigns, segmentation, SMS, and lifecycle health
• Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
• Brief and direct your pod (email specialist + designer) so execution runs without you being in the weeds
• Lead client relationships - monthly reporting, strategy presentations, and hard conversations when performance dips
• Think beyond in-platform metrics - connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin
• Collaborate cross-functionally with paid social and Google pods on multi-channel clients
• Stay ahead of platform changes, emerging tools, and what's working across the DTC retention space

Requirements

• 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability
• Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities
• Strong commercial instinct - you think in revenue and profit, not just open rates and click-throughs
• Client-facing experience - you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations
• Experience managing or directing a small team or pod
• Strong project management skills - you stay ahead of deadlines and don't wait to be chased
• Excellent written and verbal communication skills

Preferred

• SMS experience via Klaviyo or Postscript is a strong plus
• Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus

Benefits

• A dedicated execution pod so you can stay focused on strategy
• Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
• Monthly training and account reviews with top DTC marketers and retention practitioners
• Real upward mobility - we promote from within and are actively building this department
• Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
• A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures
• A culture built on Kaizen, openness and candor, and genuine client-first thinking