Responsibilities

• Build and maintain the email and SMS calendar to align with revenue goals, product releases and availability, and marketing promos.
• Work collaboratively with the marketing and ecom teams to ensure all email marketing aligns with our content calendar and reflects our brand voice and vision.
• Plan, write, brief in, test, and deploy all email and SMS campaigns — this role requires end-to-end ownership.
• Update and optimize all automated email and SMS flows on a seasonal basis.
• Manage, update, and optimize email and SMS on-site captures.
• Own A/B testing, segmentation strategy, and list hygiene.
• Track, report on, and act on KPIs — you use data to make decisions.
• Partner with the ecommerce team on landing page and conversion rate opportunities.
• Oversee our loyalty program, the Dream Team, and make recommendations for program updates and member perks to keep the audience engaged and growing.
• Dig into competitor programs, industry trends, and emerging DTC tactics to consistently bring new retention ideas to the table.

Requirements

• 3-5 years of professional marketing experience required, including at least 2 years in email or SMS marketing
• Proficiency with Klayvio for email, experience with Klaviyo SMS a plus
• Adobe Creative Suite skills a plus; comfort briefing designers is a must
• Prior DTC e-commerce experience a plus
• Excellent copywriting and proofreading skills
• Exceptional organizational and project management skills
• Scrappy, resourceful, and energized by building
• Prior experience at a high-growth brand in the $30M–$150M range is a strong plus

Preferred

• Adobe Creative Suite skills a plus; comfort briefing designers is a must
• Prior DTC e-commerce experience a plus
• Prior experience at a high-growth brand in the $30M–$150M range is a strong plus

Benefits

• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products