Retention Marketing Manager/Email - Specializing in Executing and Optimizing Retention Strategies to Win Back, Reward, and Retain Customers

Responsibilities

• Managing and analyzing paid search and social media campaigns to optimize performance and maximize ROI.
• Owning your campaigns end-to-end—from strategic planning and execution to analysis and optimization to ensure alignment with brand and business goals.
• Staying up-to-date with the latest trends in paid media, performance marketing, and the broader e-commerce landscape to continuously improve campaign effectiveness.
• Developing and presenting insightful reports on campaign performance and recommending strategies for optimization.
• Collaborating with marketing and creative teams to ensure campaigns are aligned with brand guidelines and messaging.
• Overall Work Ethic: - You are an organized person who is able to learn new organizational systems. - You know how to balance multiple small projects a day alongside longer-running work. - You enjoy collaborating as part of a team and also have the confidence to professionally voice your marketing strategy perspective. - You believe that good communication is essential to getting quality work done and you know how to model these skills as part of a team. - You know how to manage your time well.

Requirements

• Strong proficiency in data analysis tools, with experience using platforms such as Google Analytics, SEMrush, and Tableau.
• Expertise in managing paid search campaigns on Google Ads, Bing Ads, and paid social platforms like Facebook, Instagram, and TikTok.
• Experience with A/B testing, conversion rate optimization, and driving results through data-driven decision-making.
• Solid understanding of performance marketing metrics and KPIs, with a focus on ROI and campaign performance.
• Exceptional attention to detail and the ability to work in a fast-paced, deadline-driven environment.
• Strong communication skills to clearly report data insights to stakeholders and collaborate with cross-functional teams.

Preferred

• Experience with performance marketing, paid social platforms, and e-commerce analytics is a plus, but a strong desire to learn and grow in this area is essential.