Retention Marketing Associate (Email & SMS)

New York, USA (On-site)

$85K/yr – $100K/yrMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end CRM campaigns for a retail brand, coordinating across teams to deliver timely Email and SMS programs.

  • Own end-to-end email and SMS campaigns, coordinating with Marketing, Merchandising, and external partners.
  • Must-have: Braze (or similar ESP) campaign execution experience and performance analysis.
  • Standout: A/B testing and lifecycle optimization with data-driven insights.

Job Description

Execute and coordinate Email and SMS campaigns end-to-end, ensuring accuracy, timeliness, and alignment across teams.

  • Own end-to-end email and SMS campaigns, coordinating across Marketing, Merchandising, and external partners.
  • Must-have: Hands-on experience executing campaigns in an ESP (Braze preferred) and analyzing performance.
  • Standout: Experience optimizing lifecycle programs with A/B testing and data-driven insights.

Requirements

  • 1–2+ years of experience in CRM, lifecycle, or retention marketing
  • Hands-on experience executing email campaigns within an ESP (Braze preferred)
  • Familiarity with SMS platforms (Attentive is a plus)
  • Experience working with campaign performance data and reporting tools
  • Ability to adapt quickly in a fast-paced environment and manage shifting priorities

Preferred

  • Braze experience preferred
  • Attentive experience is a plus
  • Strong curiosity and adaptability to continuously improve

Benefits

  • Competitive compensation and employer-paid health, medical and dental benefits
  • 401k with match
  • Paid parental leave
  • Equity for full-time employees
  • Flexible PTO with over 20 holidays, Flexible Fridays, unlimited vacation, sick, and wellness days
  • Monthly phone stipend
  • $100 monthly wellbeing reimbursement
  • Office snacks, socks and a fun, relaxed office environment
  • Volunteer opportunities and team retreats
Bombas logo

Bombas

3.4 Glassdoor

Bombas is a comfort focused apparel brand with a mission to help those in need. The organization launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas is continuing to innovate with new socks and apparel while creating a positive impact on the community where we all work and live.

Founded in 2013
New York, New York, USA
284 employees (72 in marketing)
59% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
11.4M
Monthly Google Ads Budget
$467.3K
Traffic Source Mix
Search
30.4%
Direct
58.5%
Referral
5.5%
Social
3.9%
Paid
1.5%

Headcount Trend

Current headcount: ~286

Marketing Team

Marketing Team Size
45 (16% of company)
Median Career Experience
10.5 years
Median Tenure
3.6 years

Funding

Total Funding
$150M
Last Raise
$150M
Secondary Market, 4 years ago

Funding History

  • Dec 2021
    Secondary Market
  • Mar 2021
    Series Unknown • $150M
  • Aug 2017
    Debt Financing

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