Responsibilities

• Digital Campaign Management
• Assist in the planning, coordination, and execution of digital marketing campaigns—including email, SMS, and push notifications—that drive player retention, loyalty engagement, and support broader acquisition and conversion goals.
• Coordinate and implement the setup of online bonus promotions across web, app, and other communication channels.
• Assist with audience segmentation and automation setup using marketing platforms to enable personalized player journeys.
• Maintain and distribute the campaign calendar to ensure clear visibility across internal and external partners.
• Assist in the creation of promotional content, including banners, copywriting for emails and messaging, and other campaign materials.
• Assist in uploading and managing digital assets across platforms, ensuring alignment with campaign strategy and brand standards.
• Coordinate reviews and gather required approvals to meet delivery timelines and compliance requirements.
• Support the development, QA, and deployment of bonus campaigns, email templates, and other marketing materials across multiple platforms to ensure flawless execution.
• Campaign Reporting and Optimization
• Monitor campaign execution, ensuring timelines, specifications, and quality benchmarks are met.
• Support ongoing testing efforts, including A/B and multivariate testing, to inform campaign optimizations.
• Support performance reporting and assist in identifying key insights to improve engagement efforts.
• Track campaign and promotion-related expenses and assist in preparing reports on return on investment, participation, and key findings.
• Cross-Team Collaboration
• Work closely with the internal Marketing teams, clients, external vendors, and other internal departments to align campaign planning and execution.
• Communicate campaign details to customer-facing teams to ensure they are informed and equipped to support player inquiries.
• Contribute to cross-functional coordination and maintain positive working relationships across teams and partners.
• Process and Compliance Support
• Help document campaign processes and maintain execution standards to ensure consistency and efficiency across jurisdictions.