Gawronski Media

Retail Media Stategist

Madison, WI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end retail media strategy and optimization across major networks to lift ROAS and sales velocity.

  • Own end-to-end retail media strategy, launch, and optimization across Roundel, Instacart Ads, Walmart Connect, and Amazon Ads.
  • Must-have: 2–5+ years of hands-on retail media management across the listed platforms.
  • Standout: Cross-network optimization and data-driven ROAS improvements across campaigns.

Job Description

Responsibilities

  • own the strategy, execution, and optimization of retail media campaigns across major networks
  • Develop and execute retail media strategies across platforms including Roundel (Target), Instacart Ads, Walmart Connect, Amazon Ads, and other emerging retail media networks
  • Build full-funnel campaign strategies aligned with client growth goals and retail performance metrics
  • Translate brand objectives into structured retail media plans across sponsored products, display, and off-site retail media
  • Launch, manage, and optimize campaigns across retail media platforms
  • Structure campaigns based on keyword strategy, product prioritization, seasonal opportunities, and retail promotions
  • Continuously analyze performance data to improve ROAS, sales velocity, and share of shelf
  • Monitor campaign performance and deliver actionable insights to clients and internal teams
  • Identify growth opportunities through keyword expansion, audience targeting, and retailer-specific tactics
  • Translate retail performance metrics (ROAS, TACoS, incrementality, share of search, etc.) into clear recommendations

Requirements

  • 2–5+ years of experience managing retail media campaigns
  • Hands-on experience with platforms such as Roundel (Target), Instacart Ads, Walmart Connect, Amazon Ads (preferred)
  • Strong understanding of retail media campaign structure, keyword strategy, and retail platform mechanics
  • Ability to analyze performance data and turn it into actionable strategy
  • Experience managing multiple campaigns and clients simultaneously
  • Strong communication and presentation skills

Preferred

  • Experience working with CPG or food & beverage brands is strongly preferred
  • Hands-on experience with platforms Roundel (Target), Instacart Ads, Walmart Connect, Amazon Ads
  • Amazon Ads experience preferred

Gawronski Media

We’re a lean, powerhouse team out of Madison, WI, driving brand growth through paid media. From boosting sales on Instacart to building massive brand awareness on Meta, we’re experts across the entire digital landscape—social platforms, retailer sites (Target, Walmart, and more), Instacart, and Amazon.We know agency fluff and wasteful spending don’t drive results. That’s why we cut the frills and get straight to what matters—making every dollar work hard for your brand. Let’s make it happen.

Founded in 2018
Madison, Wisconsin, USA
8 employees (4 in marketing)
gawronskimedia.com

Traffic Signals

Monthly Visitors
694
Traffic Source Mix
Search
33.6%
Direct
42%
Referral
12.7%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
4 (50% of company)