Responsibilities

• Owns the execution and optimization of assigned retail media search and display campaigns in alignment with business goals and brand strategy for key accounts.
• Monitors campaign budgets, pacing and performance to ensure efficiency and effectiveness; recommend adjustments to reach KPIs for assigned retail media.
• Works with Retail Media Strategist to analyze results and prepare reporting on assigned retailer search campaigns.
• Applies analytical and technical skills to support on-site and off-site display advertising campaigns.
• Assists in defining target audiences by interpreting brand and sales data, learning to segment customer groups, and applies targeting criteria across digital platforms.
• Monitors and optimize alignment with program objectives.
• Works with Retail Marketing Team, Brand Design, Digital Marketing Strategist, Sales and Agency partners to coordinate creative assets for retail marketing campaigns including digital and in-store media to ensure best in class omnichannel experience for consumers.
• Collaborates with sales team, brokers and internal team to develop knowledge of key retailer business situations, product performance and tactics to support retailer initiatives.
• Contributes to team processes to execute retail marketing campaigns in-store and online to support seasonal campaigns and innovation launches.
• Complies with all company policies and procedures and operates all equipment in a safe and food-safe manner.

Requirements

• 2 or more years of marketing experience
• High school diploma or equivalent; OR Any combination of education and additional years of experience that provides the necessary skills, knowledge, and ability to perform assigned tasks.
• Working knowledge of CPG marketing, sales and retail processes and best practices
• Familiarity with retail media platforms such as Criteo, KPM, Walmart Connect, and Instacart
• Analytical and critical thinking skills
• Effective communication skills, both verbal and written
• Ability to work collaboratively
• Proficiency with Microsoft 365 including Word, Excel, PowerPoint and Outlook
• Ability to stay organized and meet deadlines
• Ability to balance multiple needs and priorities

Preferred

• Strong knowledge of Bob’s Red Mill products and brand.
• Experience working with Asana
• Previous consumer promotion or shopper marketing experience

Benefits

• Medical, Dental, and Vision Insurance
• 401k
• Profit Sharing Program
• Employee Stock Ownership Program (ESOP)
• Paid Holidays & Vacation
• Employee Assistance Program – counseling, legal issue support, financial guidance, and more.
• Tuition Reimbursement
• Childcare Discounts
• And MORE!