Retail Media Specialist

Responsibilities

• As a Retail Media Specialist, you will be vital in continuing our efforts as an industry leader by implementing best in-class retail media PPC and display strategies across Amazon, Walmart, Instacart, Target, Kroger, Chewy, Ulta and more.
• This role is one that is challenging and rewarding as you develop your Amazon PPC skills and stay up-to-date with new paid search features, leveraging Acadia’s industry leading position within the space.
• This position reports directly to a Retail Media Manager.
• A week in the life of a Retail Media member captures: No-stress commuting. You work from home so your daily commute is only the amount of time it takes for you to walk into your home office or travel to your favorite coffee shop for a change of scenery. Advertising Optimization. You use our ad management software and native advertising dashboards to identify opportunities and optimize our clients’ advertising campaigns on a daily / weekly basis. You use additional third party software to perform keyword research and implement automated optimization tactics. Communication. Your work calendar has internal & client appointments to present the latest results, activities and planned tactics for the upcoming 90 days. You’ve gotten to the essence of clients’ needs and identified the ways Acadia can be their guide to achieving them. Collaboration. Acadia is a team of go-getters, innovators and industry experts. Over the week, you communicate with colleagues to exchange experiences, coordinate with team members who work on other aspects of the client business (brand protection, SEO, organic marketing) and define strategies that are aligned with one another. Innovation. You check out the competition to see what strategies they’re employing to drive growth. Reporting. You report to clients in your portfolio on a weekly / bi-weekly basis delivering the data but also the story behind the data, as well as next steps to improve performance further. Trends. You can quickly identify trends within the account you manage and take appropriate action to course correct. Thought Leadership. You contribute to the company owned blog, attend company hosted webinars and other live events where you share your latest views on Amazon advertising’s latest developments and opportunities.

Requirements

• 1+ years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads…) strongly preferred
• 1+ years of experience with Amazon Advertising is required
• Advanced Microsoft Excel skills
• Ability to work well independently and be self-motivated
• Excellent analytical, oral and written communication
• Attention to detail while also having the ability to handle multiple priorities

Preferred

• Bachelor’s degree in business or marketing is preferred