Retail Media Planning Specialist

Charlotte, NC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Circle K's Retail Media Network initiatives by coordinating media plans, assets, and cross-functional activations to grow sales.

  • Must-have: 1-2 years of media planning or advertising experience.
  • Standout: Cross-functional coordination and proactive campaign activation.
  • Experience developing media plans and insertion orders aligned with client objectives.

Job Description

Responsibilities

  • Strategy Development: Planning media placements to drive sales growth and maximize value for vendor partner programs.
  • Performance Storytelling: Partner with data analytics team to craft engaging, client-friendly narratives that demonstrate the impact of retail media efforts and support revenue generating recommendations.
  • Sales Growth: Assist sales team with forward facing client proposals, media plans, and campaign presentations.
  • Develop media plans and create insertion orders, ensuring alignment with client objectives through sales team, RMN package offerings, and operational requirements.
  • Gather and organize necessary creative assets and campaign elements for successful launch of RMN efforts.
  • Coordinate communication between internal departments (e.g., marketing, finance, creative) to ensure smooth campaign activation.
  • Collaborate with the creative services teams to ensure campaign deliverables are activated correctly.
  • Provide proactive updates to stakeholders on campaign performance, delivery, and optimizations.
  • Assist with preparing and delivering post-campaign analysis reports.
  • Research potential improvements and expansions opportunities for RMN package offerings
  • Perform other duties and special assignments as needed to support departmental operations and organizational priorities.

Requirements

  • Bachelor’s degree in Marketing, Business or related field.
  • 1-2 years media planning or advertising experience
  • Proficiency in MS Office suite
  • Be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines. Ideal candidate would be a self-starter and comfortable working cross functionally and as part of a team.
  • Maintain a positive team attitude and professional demeanor.
  • Is fluent in English, both oral and written

Benefits

  • Competitive Salary plus eligible for annual bonus payment.
  • Complete benefits packages (medical, dental, 401k, employee stock plan, etc.).
  • People Perks which allows for great discounts on food and fuel.
  • Vacation / PTO time
  • Work in a collaborative, dynamic and high performing team.
  • Work for a leading, innovative, and growing company in convenience stores operations.
  • Fortune 500 company and a 3-time Gallup Exceptional Workplace Award Winner.
  • Tuition reimbursement of $5,000 per year.
  • Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.
Circle K logo

Circle K

3.1 Glassdoor

Our mission at Circle K is to make our customers' lives a little easier every day. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world’s leading convenience and fuel retail businesses. Our parent company, Alimentation Couche-Tard (“Couche-Tard”), is a leader in the Canadian convenience store industry. Together, we are brightening journeys across more than 14,200 stores in 26 countries worldwide. We’re all about Growing Together. Learn how you can join our team today: https://workwithus.circlek.com. Work with us, and we’ll make it work for you. Find out more at https://www.circlek.com/ or connect with us on Facebook, Instagram, or Twitter.

Founded in 1951
Laval, Quebec, CAN
45K employees (988 in marketing)
43% recommend to a friend
64% CEO approval

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$40K
Traffic Source Mix
Search
34.9%
Direct
44.6%
Referral
15%
Social
2.4%
Paid
3%

Headcount Trend

Current headcount: ~44.9K

Marketing Team

Marketing Team Size
801 (2% of company)
Median Career Experience
13 years
Median Tenure
8.2 years

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