Commerce Media Strategist, Amazon + Retail Media Networks(Walmart + Criteo) Search
Tinuiti
California, MO (Remote)
$80K/yr - $100K/yrAgencyFull-timeSenior level5+ years exp.
4 days ago
Retail Media Manager/Sr. Manager (Walmart Connect)
Rogers, AR (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Walmart Connect ad strategy end-to-end with data-driven optimization to maximize ROAS and brand impact.
- Own strategy and end-to-end optimization of Walmart Connect campaigns.
- Must-have: 5+ years of hands-on Walmart ad platform experience.
- Standout: Experience integrating retail signals and data-driven testing.
Job Description
Responsibilities
- Own strategy & execution: Develop and implement full-funnel advertising strategies tailored to each brand’s lifecycle, budget, and competitive landscape.
- Drive performance: Manage day-to-day portfolio and campaign operations across Walmart Connect, consistently exceeding KPIs such as NTB, ROAS, ACOS.
- Optimize relentlessly: Optimize portfolio by monitoring, test and refine search and display campaigns to maximize ROI while achieving aligned brand partner KPI’s.
- Translate data into action: Analyze performance and deliver clear, actionable insights through weekly and monthly reporting.
- Lead client conversations: Present performance updates, strategic recommendations, and growth opportunities with confidence.
- Collaborate cross-functionally: Partner with internal stakeholders including sales, finance and replenishment teams to align advertising with broader business objectives.
- Manage budgets with precision: Ensure accurate pacing, spend allocation, and campaign efficiency while balancing both JBP and non-JBP expectations and commitments.
- Stay ahead of the curve: Build relationships with Walmart Connect, Walmart merchant teams, and Walmart Data Ventures while staying current on retail media trends, tools, and updates.
- Own keyword & bidding strategy: Continuously refine and analyze competitive, category, brand, non-brand and trending search terms; optimizing keyword selection and bidding approaches.
- Always Be Testing: constant A-B testing across advertising strategies, from keyword to campaign management, to listing refinements.
Requirements
- Bachelor’s degree in marketing, business, or related field, or equivalent relevant experience
- Minimum 5 years of hands-on experience with Walmart ad platforms
- Demonstrated expertise in developing, managing, and analyzing digital advertising campaigns and presenting performance insights
- Familiarity with Scintilla Charter store metrics, digital landscapes and audience data.
- Deep understanding and experience in various ad tech and key-wording platforms such as Pacvue, Skai, Helium 10, Jungle Scout.
- Proficiency in Microsoft Office and Canva
- Cross functional collaborator with strong project management skills, attention to detail, and budget management
- Ability to tell a story with data and present to clients in a clear, concise way
- Ability to determine the daily priorities, understanding how and when to reprioritize quickly when needed
- Self-motivated, adaptable, and can think independently with the ability to drive decisions using data
Hatchery
We are a brand accelerator - a team of strategic thinkers and experienced executors who understand the territory and the terrain of retail, cracking open the potential value that lies within your brand, for life changing results - quickly.
Traffic Signals
Monthly Visitors
281
Traffic Source Mix
Search
43.2%
Direct
41.2%
Referral
5.1%
Social
9.5%
Paid
1%
Headcount Trend
Current headcount: ~26
Marketing Team
Marketing Team Size
5 (19% of company)
