Responsibilities

• Campaign Management: Execute campaigns to drive measurable client performance.
• Lead activation recommendations within Kroger’s managed service ecosystem.
• Own end-to-end campaign operations including setup, trafficking, pacing, quality assurance, and proactive in-flight optimization.
• Manage campaign budgets, flighting, timing, deliverables, and governance across programs.
• Ensure campaigns meet client, Kroger, KPM requirements.
• Troubleshoot campaign, data, asset, or platform issues and coordinate and communicate resolution.
• Apply strong working knowledge of Kroger Ad Platform (KAP), Prism, CAAM and related 84.51 and Kroger systems.
• Reporting and Analytics: Leverage Kroger data to translate performance into business outcomes.
• Define campaign KPIs and media measurement frameworks aligned to client objectives.
• Monitor in-market performance and identify optimization opportunities.

Requirements

• 3–5+ years of hands-on campaign activation experience in Retail Media, shopper marketing, digital media, or CPG eCommerce, including direct experience with Kroger Precision Marketing (KPM), 84.51°, or related Kroger ecosystem tools.
• Strong analytical orientation with the ability to translate campaign performance and Retail Media KPIs — including ROAS, incrementality, household penetration, sales lift, and basket metrics — into clear, actionable business recommendations.
• Ability to communicate clearly and professionally with clients, internal stakeholders, external partners, and senior-level audiences.
• Ability to learn and work across evolving technologies, web-based applications, Retail Media platforms, and Kroger ecosystem tools.
• Proficient in Microsoft Office applications, including Outlook, Excel, PowerPoint, Teams, and SharePoint.
• Highly motivated self-starter with strong follow-through, attention to detail, and the ability to manage multiple priorities, deadlines, campaigns, and workstreams with minimal supervision.
• This is a Hybrid role requiring 2–3 days on site in our Newport, Kentucky office with occasional travel to client meetings, Kroger HQ, Kroger Divisions, and industry events.
• 4-year degree in Marketing, Business, Analytics, Communications, or equivalent education.

Preferred

• Experience operating across additional Retail Media platforms, including Amazon Ads, Walmart Connect, Criteo, Instacart, Pacvue, Skai, or similar platforms.
• Experience in a brokerage, agency, CPG, Kroger, 84.51°/KPM, retail, grocery, or CPG services environment.
• Experience using Microsoft Power Platform tools, including Power BI, Power Automate, and Copilot Studio, to support reporting, automation, and data visualization.
• AI and Automation experience a plus