Gawronski Media

Retail Media Manager (Madison, WI)

Madison, WI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid media campaigns across retail media platforms for Food & Beverage brands, translating platform nuances into client-ready budget decisions and rapid performance improvements.

  • Campaign execution, optimization, and reporting across Instacart, Kroger 8451, Roundel, Amazon, and Criteo to drive ROAS.
  • Communicate platform-specific insights and their budget impact to clients, guiding prioritization and spend allocation.
  • Stay ahead of Food & Beverage category trends and respond with scrappy, data-driven optimizations.

Job Description

Responsibilities

  • Launching, optimizing and reporting on campaign results.
  • Work within platforms such as Instacart, 8451 (Kroger), Roundel (Target), Amazon (Whole Foods Market), Criteo, and more.
  • Understand platform nuances and communicate optimizations to clients and how it is affecting their budget.
  • Make daily adjustments to campaigns based on data and insights; continuously adapt to maximize performance.
  • Maintain a dynamic, scrappy approach to move quickly and make recommendations to clients to maximize results.
  • Stay informed on Food and Beverage category trends and what’s on the shelf.

Requirements

  • 3+ Years of working in Paid Media at an Agency.
  • Retail Media experience is an absolute must.
  • Deep understanding of Instacart, 8451 (Kroger), Walmart Connect, Criteo etc.
  • Understanding the nuances, and technicalities of each platform and how to communicate our optimizations to clients and how it is effecting their budget.

Preferred

  • Ibotta experience is a plus.

Gawronski Media

We’re a lean, powerhouse team out of Madison, WI, driving brand growth through paid media. From boosting sales on Instacart to building massive brand awareness on Meta, we’re experts across the entire digital landscape—social platforms, retailer sites (Target, Walmart, and more), Instacart, and Amazon.We know agency fluff and wasteful spending don’t drive results. That’s why we cut the frills and get straight to what matters—making every dollar work hard for your brand. Let’s make it happen.

Founded in 2018
Madison, Wisconsin, USA
8 employees (4 in marketing)
gawronskimedia.com

Traffic Signals

Monthly Visitors
694
Traffic Source Mix
Search
33.6%
Direct
42%
Referral
12.7%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
4 (50% of company)