Brunswick

Retail Media Manager

Chicago, IL

$88K/yr – $129K/yrMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the retail media strategy and optimization across major accounts within a Performance Marketing COE, using analytics to shape KPIs and benchmarking, while building education and cross-team adoption.

  • Growth ownership: define KPI framework and best practices for retail media across platforms.
  • Data-driven optimization: translate performance insights into actionable campaigns and tests.
  • Knowledge leadership: drive learning content and cross-functional enablement to embed retail media capabilities.

Job Description

  • Lead the retail media practice within the Performance Marketing Center of Excellence team and provide thought leadership and strategic planning across key accounts utilizing a mix of tactics that drives growth.
  • Analyze, and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.
  • Establish and evolve key KPIs, benchmarks and best practices.
  • Drive results through rigorous optimizations and all KPIs are exceeding benchmarks.
  • Spearhead education needs for the greater organization when it comes to Retail Media by prioritizing relevant topics for learning materials as well as creating the content to be socialized.
  • Manage and evolve agency scope; oversee agency team and day-to-day execution as well as longer term, strategic projects.
  • Steward relationships with key retail media platforms to ensure success of our investments across all tactics, get access to emerging opportunities (ex: new tactics, technology, capabilities) and continue to test & learn to effect business impact.
  • Define Ways of Working across cross-functional teams and manage evolution based on business needs & changes.
  • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
  • Stay current with industry best practices, trends, and emerging technologies to proactively apply new knowledge.
  • Partner with cross-functional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion.

Brunswick

Brunswick is a research, strategy and design consultancy that helps organisations transform into customer centred, digitally enabled service providers.

Founded in 2019
Millers Point, New South Wales, AUS
1 employees