Responsibilities

• Strategy & Planning - Establish the company’s first in-house retail media discipline. - Own end-to-end retail media strategy and execution across 1P and 3P/marketplace efforts on Amazon.com, Walmart.com and other retailer.coms such as Target.com. - Build full funnel channel plans to drive profitable conversion and adhere to budget and profit margin parameters: - Use benchmarks and relevant available data - Build full-funnel advertising forecast spend models to plan and track ad spend vs. revenue, profitability, and inventory - Collaborate with cross-functional teams to align advertising with promotional calendars, product priorities, launches, seasonality and inventory flows - Track advertising pacing and optimize efforts towards key KPIs: - ROAS, TACoS, Conversion Rate, New to Brand, Customer Acquisition Cost, CPC - Share of Paid vs. Organic - Repeat purchase, LTV - Track and manage budgets allocating spend based on performance and business priorities. Identify opportunities for scaling efficient campaigns and cutting underperforming tactics.
• Campaign Execution & Optimization - Build, launch and optimize full funnel paid campaigns across Amazon Ads, Walmart Connect and other retail media networks. Collaborate with agencies and other partners on DSP/off channel efforts when needed. - Write creative briefs for assets ensuring creative aligns with retailer ad specifications and brand guidelines. (note, in house creative team produces assets) - Build and manage ad placements such as Keyword/Sponsored Products, Sponsored Brands, Sponsored Display, and Demand Side Platform (DSP) campaigns.Oversee pay-per-click (PPC) campaigns and other on-site display media.Support strategy development including campaign structures, keyword research, audience targeting, bid strategies, and creative placement. - Monitor daily budgets, placements, and bids to ensure campaigns are pacing and performing as planned. - Conduct A/B tests on audience segments, bidding models, ad copy, images, and landing pages/PLPs/PDPs. - Identify opportunities for automation, rules-based optimization, or AI-powered bidding tactics. - Optimize campaigns ongoing—daily and weekly.
• Reporting, Analysis & Insights - Track performance across platforms, produce regular reports, and present actionable insights to cross-functional leadership.Pull and analyze weekly, monthly and ad hoc performance reports to identify trends and opportunities. - Translate complex data into clear, actionable strategies that support sales targets and profitability goals. - Recommend, onboard and manage any needed insights tools/software to develop a strong in-house retail media capability. Leverage internal and external analytics platforms to provide insights for decision making.
• Cross-functional Collaboration - Partner closely with eCommerce operations, digital merchandising, inventory forecasting & planning, and account teams to ensure campaign alignment with PDP updates, inventory levels, and retail events. - Coordinate with creative teams on asset needs, new ad formats, and retailer-specific guidelines. - Maintain strong working relationships with Amazon, Walmart, and other retailer media contacts to stay ahead of new ad products, betas, and best practices.
• Platform Expertise - Use platform tools such as Amazon Ads Console & DSP, Amazon Seller Central, Walmart Connect, Walmart Scintilla, and others. - Stay informed on the evolving retail media landscape, measurement innovations, and competitive trends.