Retail Marketing Manager

New York, USA (On-site)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

The role leads the planning, execution, and reporting of retail marketing programs and visual merchandising for top accounts, with collaboration across internal teams to align launches and retailer needs. It requires experience in marketing, project management, and social media engagement, plus strong cross-functional relationship-building. The position offers comprehensive benefits and a clear focus on growth within brand exposure and store execution.

Job Description

Responsibilities

  • 360 Integrated Marketing: In this role, you will own the development, execution, and reporting of all retail marketing programs that increase awareness, drive traffic, and convert shoppers across key accounts.
  • You will spearhead execution of all marketing programs to support product launches and core campaigns that ladder up to global strategy and sales plan while meeting specific retailer needs.
  • You will partner with internal accounts, events, education, social, and influencer teams to build calendar synergy and amplify retailer key moments.
  • Visual Merchandising: Lead Visual Merchandising & Secondary Placement strategy across Sephora, Nordstrom, Bluemercury, and priority Indie accounts. Project manage to meet key deadlines while collaborating with Retailers, Account Management, and Creative to execute assortment, messaging, graphics, and proofing.
  • Sampling: Lead sampling and co-op initiatives across all regions. Oversee execution of all sampling programs to ensure key dates are met
  • Dotcom:
  • Own concepting and briefing asset deliverables and copy for all new launches
  • Continued optimization of existing pages ensuring pages stay up to date with best in class assets to help grow our retailer.com business
  • Develop and own deliverable tracker to ensure timelines meet key dates
  • Market Meetings: Help support team in preparation and execution of market weeks by building necessary materials and planning meeting logistics
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Supergoop!

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SPF is the #1 thing you can do for your skin, and Holly Thaggard founded our brand in 2005 to make it fun and easy to wear, every single day. We add sunscreen to your favorite skincare and beauty essentials, and make sure each one is highly personalized to work with your skin and your life. Each formula is clean, reef-safe and feels amazing, so you can live bright and let us take care of the rest.

Founded in 2007
San Antonio, Texas, USA
162 employees (34 in marketing)
37% recommend to a friend

Traffic Signals

Monthly Visitors
302.7K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
35.1%
Direct
56.2%
Referral
5.3%
Social
2.5%
Paid
0.8%

Headcount Trend

Current headcount: ~162

Marketing Team

Marketing Team Size
25 (15% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6.5M
Last Raise
$6.5M
Angel, 4 years ago

Funding History

  • May 2022
    Angel
  • Mar 2018
    Series B
  • Dec 2016
    Series A

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