Retail Marketing Manager, National

Responsibilities

• Retail Channel Execution
• Own the execution and delivery of the Retail Marketing strategy for select National Key Accounts and support cross-account initiatives that scale across the channel and are aligned to brand and business objectives.
• Act as a key driver of National Channel strategy execution, contributing retailer insights, leveraging performance data and marketing trends to help shape priorities, programs, and investment decisions.
• Own end-to-end cross-functional tactical planning for key stories, partnering with Integrated Marketing and other NA Marketing channels to ensure alignment and execution across retail.
• Partner in execution of go-to-market strategy for key National Accounts both internally, at sell-in and the presentation of our plans at bi-annual sales meetings and key account sell-ins.
• Serve as subject matter expert of certain Key National Accounts, bringing deep understanding of the runner, retail landscape, and account needs to influence strategy and execution.
• Partner with internal teams (i.e., Influencer, Integrated Marketing, Sports Marketing) to identify opportunities to scale successful strategies and programs across key accounts to improve efficiencies across ways of working.
• Internal Influence & Alignment
• Partner with National Sales Management team to align marketing strategies with business goals and retailer needs, acting as a key thought partner in account planning.
• Partner with internal teams to identify opportunities to scale successful strategies and programs across key accounts.

Requirements

• Bachelor’s degree in Marketing, Sales, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 7+ years of experience in a retail marketing and/or integrating marketing role, preferably in an active lifestyle environment
• Understanding of budget management and sourcing
• Proficient in Microsoft Suite (i.e., Word, PowerPoint, Excel, Outlook)
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Travel 15% (domestically)
• Embraces and lives the Brooks values!

Preferred

• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community

Benefits

• Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Paid Time Off - Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
• Location - You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.