Retail Marketing Manager

Columbus, OH

Salary Not AvailableMid Level

Posted 5 weeks ago

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Job Summary

Own the local marketing engine to lift brand presence and store traffic through events, promotions, and community outreach; work closely with Market Directors and GMs to execute campaigns and manage local content and assets.

  • Brand and Local Marketing Ownership: drive promotions, activations, and campaigns with cross-functional partners.
  • Community & Events: plan in-store pop-ups, sponsorships, and local partnerships to boost engagement.
  • Content & Execution: produce local social, website content, and customer comms while maintaining consistent branding and merchandising.

Job Description

Responsibilities

  • Drive local marketing initiatives that increase brand awareness, customer engagement, and store traffic.
  • Partner with Market Directors and General Managers to execute promotions, vendor activations, and sales-driving campaigns.
  • Plan and support community events, in-store pop-ups, sponsorships, and other local marketing opportunities.
  • Create and manage content for local social media channels, the Liberty website, and customer communications.
  • Coordinate marketing assets, promotional materials, and merchandising initiatives to ensure consistent brand execution.
  • Support new product launches, online menu accuracy, and in-store marketing efforts through cross-functional collaboration.
  • Monitor market trends, customer feedback, and competitor activity to identify opportunities for growth and enhance the customer experience.

Requirements

  • Experience in retail, field, or brand marketing with a customer-first mindset
  • Strong organizational skills with the ability to manage multiple projects and priorities
  • Excellent written and verbal communication skills
  • Creative thinker with experience in content creation, promotions, and community engagement
  • Ability to build strong relationships with cross-functional teams, vendors, and local partners
  • Detail-oriented with a focus on execution, problem-solving, and delivering high-quality work
  • Proficiency with Microsoft Office

Nice to Have

  • METRC experience (cannabis industry)
  • cannabis industry experience
  • experience with cross-functional collaboration and vendor partnerships

Benefits

  • comprehensive benefits package including medical, dental, and vision coverage
  • team member discount in stores
  • Health Savings Account
  • pet insurance
  • 401(K) with company match
  • company-paid short term and long-term disability
  • life and AD&D insurance
  • mental health and urgent care services
  • referral program
  • generous paid time off (PTO)

Holistic Industries

Holistic Industries started with a simple goal: cultivate top-quality cannabis that’s accessible to people. Through empathy, honorability, accountability, and grit, we have grown to become one of the largest privately held and respected cannabis companies in the nation. We set new industry standards by creating trusted products, fostering career growth, and strengthening communities. We are, and always will be, Champions of the Plant.----In our Liberty dispensaries around the country, we champion cannabis, the culture, and most importantly, our customers. We are your neighbors with the good weed. We hire local talent and feature local brands, in addition to our own brands, in every store. Our brands include Garcia Hand Picked and Strane, Hellavated, Do Drops, Cannaceutica and more to come. We sell and supply hundreds of dispensaries with our brands, provide full spectrum support to sell in and sell through the highest quality cannabis in a diverse line-up of products for every type of cannabis consumer. From genetics snobs to Deadheads to patients looking for relief, our brands have one thing in common - they are for cannabis lovers like us. We cultivate the best plants and people in the industry. Our grows are full of experts on a mission to nurture each and every plant to reach its highest potential. That takes a unique approach, a lot of passion and pride in what we grow and sell. Our cultivation team members are first in line to buy the cannabis they grew, harvested and trimmed as soon as it hits store shelves. We operate in California, Oregon, Maryland, Massachusetts, Michigan, Pennsylvania, Washington D.C. and West Virginia, with support staff working remotely around the country. We are deeply and actively committed to the communities we serve and DEI. If you are interested in joining our team, please reach out and let us know. We are always looking for plant people to grow with us!

Founded in 2011
Capitol Heights, Maryland, USA
413 employees (27 in marketing)