Retail Marketing Manager

Responsibilities

• Develop and execute omnichannel marketing plans that drive traffic, conversion, and sales growth across retailer websites and in-store environments
• Partner with retailer E-Commerce teams to optimize product content, digital shelf presence, search visibility, enhanced content, and online merchandising programs
• Lead the planning and execution of in-store merchandising, promotions, and retailer-specific marketing campaigns
• Partner with Retail Sales Managers and Account Managers to identify growth opportunities and develop programs that increase sales and market share
• Develop and execute retail launch plans for new product introductions, ensuring alignment across sales, marketing, operations, and product management teams.
• Support category management initiatives and line review presentations with key retail customers
• Analyze competitive activity, retail trends, and market data to identify opportunities and recommend strategic actions
• Develop and manage promotional programs, measuring effectiveness and communicating results and recommendations to Marketing Programs Manager and Sales team
• Create impactful point-of-purchase materials, packaging, digital assets, and merchandising solutions
• Partner with agencies and retail media networks to plan, launch, and optimize campaigns across platforms such as Home Depot, Lowe's, Amazon, Walmart, and other key retail channels.

Requirements

• Bachelor's degree from an accredited institution.
• Minimum 5 years of experience in retail marketing, channel marketing, sales, or related roles supporting major retail accounts
• Minimum 2 years E-Commerce experience
• Experience developing and executing marketing programs within a big-box retail environment.
• Strong project management, communication, and analytical skills.
• Proficiency with Microsoft Office Suite, including advanced Excel skills.

Preferred

• Experience supporting Lowe's, The Home Depot, Menards, Amazon, or other national retail accounts.
• Experience with retail merchandising, category management, and shopper marketing.
• Digital marketing and E-Commerce experience.
• Ability to analyze market data and translate insights into actionable growth strategies.
• Experience leading cross-functional teams and managing multiple projects simultaneously.

Benefits

• Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.