Retail Marketing Manager

Responsibilities

• Own the strategy of marketing within BAGGU stores, translating marketing moments and identifying opportunities for product education that support sales
• Provide direction for in-store asset needs, partnering with the Visual Merchandiser, General Managers, and Creative to execute signage, windows, and printed materials
• Ensure product launches, seasonal moments, and collaborations are executed consistently across all locations
• Provide the Stores team with education on campaign context, product knowledge, and customer-facing talking points ahead of marketing moments
• Own new store opening marketing strategy: pre-open awareness, launch day, post-opening plan, and ongoing support
• Define a retail marketing toolkit that can be applied to our eight existing stores, and scales as new locations open
• Plan and execute in-store marketing events, including local community events to build customer loyalty
• Partner closely with Stores on the traffic, conversion, and event data they track to build targeted marketing for location-specific KPIs and needs, then measure and report on the impact to inform future planning
• Capture in-store customer data and connect it to BAGGU's digital subscriber base, bridging the in-store and online customer experience
• Partner with the Social Media Manager to keep the in-store experience and online customer sentiment aligned

Requirements

• 4+ years in retail marketing, field marketing, or visual merchandising at a brand with physical retail
• Deep understanding of retail and visual merchandising principles, and how marketing campaigns translate into in-store execution
• Experience with geo-specific markets and what it takes to successfully enter new markets through brick-and-mortar presence
• Experience planning and executing in-store or local events
• Experience partnering across Stores, Merchandising, Creative, Social, and Ecommerce teams
• Excellent written and verbal communication, with the ability to translate marketing initiatives into clear direction for teams
• Ability to interpret store performance data (traffic, conversion, event attendance) to inform marketing decisions and report on impact.
• Strong organizational skills and the ability to manage multiple store locations and priorities at once
• Ability to manage multiple concurrent projects and timelines
• Sharp attention to detail, with a clear sense of what it takes to get work from concept to completion

Benefits

• Health Insurance (with optional Dental and Vision)
• Optional: FSA/HSA and commuter benefits
• Time Off: 16 days PTO + 11 company holidays
• 401k: Eligible after 1 year
• WFH Stipend
• Other Perks: BAGGU employee discount