Marketing Manager - Retail

Responsibilities

• Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, X, LinkedIn, TikTok).
• Create and schedule engaging, brand-aligned content including posts, graphics, videos, and stories.
• Monitor social media channels for trends, audience engagement, and community feedback.
• Respond to messages, comments, and inquiries in a timely and professional manner.
• Track analytics and performance metrics; adjust strategy to improve reach, engagement, and conversions.
• Collaborate with internal teams to ensure messaging is accurate, timely, and aligned with organizational goals.
• Stay up to date on platform changes, best practices, and emerging digital tools.
• Develop and implement retail marketing strategies in support of holiday campaigns, in-store promotions, and product launches.
• Analyzes data to make informed promotional strategies to maximize Gross Margin while increasing patient retention and growing new patient count.
• Partner with third-party platforms to optimize product visibility and placement.

Requirements

• Bachelor's degree in communications, marketing, public relations, journalism, media studies, or a related field.
• Any comparable combination of skills and experience.
• 1–3 years of professional experience in social media management, marketing, or a related field.
• Experience planning and executing community events, educational workshops, or public engagement initiatives is preferred.
• Demonstrated ability to create and manage content across multiple digital platforms (e.g., Facebook, Instagram, LinkedIn, etc.).
• Experience working with tools such as Canva, Hootsuite, Buffer, Mailchimp, Google Analytics, or similar platforms is a plus.
• Strong understanding of social media platforms, trends, and best practices (e.g., Facebook, Instagram, X, LinkedIn, TikTok).
• Proficient in content creation, including basic graphic design, photography, and short-form video.
• Knowledge of digital marketing tools and scheduling platforms (e.g., Canva, Hootsuite, Buffer, Meta Business Suite).
• Strong written and verbal communication skills; ability to tailor messaging to different audiences.

Preferred

• Coursework or certifications in social media management, digital marketing, or community engagement is a plus.
• Experience planning and executing community events, educational workshops, or public engagement initiatives is preferred.
• Experience working with tools such as Canva, Hootsuite, Buffer, Mailchimp, Google Analytics, or similar platforms is a plus.