Restaurant Brand Lead (Fluent in both Mandarin and English)

New York, USA (Hybrid)

$80K/yr – $90K/yrMid Level1+ years expFull time

Posted 4 months ago

Job Summary

Drive brand design and marketing support for a restaurant with a focus on visual systems and menu/ promotional materials.

  • Own brand visuals, menu design, and campaign materials
  • Must-have: 2 years in marketing/branding with restaurant exposure
  • Standout: Cross-functional work with social media and delivery-platform campaigns

Job Description

Responsibilities

  • Participate in restaurant interior design, including hard decoration layout and soft furnishing selection, ensuring alignment with brand identity.
  • Assist in implementing design plans and follow up post-opening evaluations for improvement.
  • Contribute to the creative development and refinement of brand visual systems (logo, VI, menu design, marketing materials).
  • Ensure all design deliverables are consistent with brand positioning and image.
  • Assist in planning and executing online and offline promotional activities to enhance brand awareness and reputation.
  • Collaborate with the social media team on event publicity and content planning.
  • Participate in selecting tableware and plating styles to match brand positioning and guest experience.
  • Track trials of new products and collect feedback for optimization.
  • Assist with menu pricing research and market analysis to balance brand positioning and profitability.
  • Provide adjustment suggestions based on market trends and sales data

Requirements

  • Restaurant: 1 year (Required)
  • Marketing/ Branding: 2 years (Required)
  • Mandarin (Required)

Benefits

  • 401(k)
  • Employee discount
  • Flexible schedule
  • Food provided
  • Paid time off
  • Paid training
  • Retirement plan
  • Dental insurance
  • Health insurance
  • Vision insurance

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all Dashan inc salaries

Marketing Team

Marketing Team Size
2 (13% of company)
Median Career Experience
7.5 years
Median Tenure
4.3 years

Headcount Trend

Current headcount: ~16