Responsibilities

• Own the Business Marketing portfolio system, including intake, work classification, prioritization, routing, resource assignments, capacity visibility, and decision tracking.
• Evaluate incoming requests against business priorities, strategic importance, urgency, audience impact, readiness, required skills, and available capacity.
• Independently recommend what should move forward, what should be grouped with related work, what should be self-served, what should be redirected, and what should be deferred or declined.
• Turn fragmented asks into coherent programs by identifying patterns, shared audiences, overlapping deliverables, reusable assets, and opportunities to batch work.
• Match work to the right internal team, creative discipline, agency, contractor, regional partner, or self-service path based on skills, capacity, complexity, and business impact.
• Build creative solutions when resources are constrained, including sequencing, scope reduction, reuse, agency support, contractor support, self-service options, and alternative delivery paths.
• Balance urgency with importance, making clear tradeoffs when every stakeholder believes their work is urgent.
• Maintain a trusted view of capacity, demand, staffing gaps, bottlenecks, and upcoming portfolio risk.
• Create clarity across global strategy teams, global execution teams, Business Marketing, Consumer Marketing, and shared services where ownership, budgets, or operating models overlap.
• Build lightweight tools, workflows, reporting, and AI-enabled systems that improve intake quality, resource decisions, and portfolio visibility over time.

Requirements

• Bring 7+ years of experience in creative operations, resource management, portfolio management, integrated marketing operations, agency operations, production, or consulting.
• Strong understanding of how integrated marketing, creative, PMM, brand, agencies, content, web, events, and regional teams work together; preferably within a fast-paced tech environment.
• Excellent business judgment and the confidence to make prioritization and resource decisions independently.
• Experience managing constrained creative resources across multiple disciplines, projects, campaigns, stakeholders, and timelines.
• A systems mindset: you can see patterns across work, identify duplication, create useful operating models, and improve workflows without overengineering them.
• Comfort navigating highly matrixed organizations where teams, budgets, resources, and decision rights do not always align.
• Strong stakeholder instincts and the ability to redirect, defer, or decline work while maintaining trust.
• Data fluency and comfort using tools, dashboards, and AI-enabled workflows to improve resource planning and decision-making.
• A calm, practical approach to ambiguity, competing priorities, and high-pressure environments.