Responsibilities

• Own day-to-day management of research and insights projects for both our internal stakeholders and clients, ensuring rigor, accuracy, and on-time delivery
• Manage and mentor the Research & Insights Manager and the broader research function as it scales, providing support on day-to-day needs while simultaneously steering the ship
• Lead the building of a library of research-backed case studies and marketing materials that answer the client's cost-benefit question directly
• Engage with clients and guide conversations in tandem with our Sales executives, presenting research findings and solutions, fielding tough questions, and translating data into recommendations that move deals forward
• Identify where OBM is under-earning its share of OOH budget and build the research case to win it
• Seek insightful competitive advantages using data and research to aid our marketing team with telling compelling marketing stories through external-facing decks and materials
• In partnership with the Research & Insights Manager, build and maintain relationships with third-party research vendors, deploying their services when they are the right fit after considering budget, scope and projected impact
• Evaluate new data sources and tools, advising management on opportunities to expand our capabilities, or create efficiencies
• Partner with Sales leadership and Marketing to ensure the Sales org is provided with data, research and insights on an ongoing basis, through both key deliverables, a library of resources, and direct support of their clients needs
• Stay current on OOH format performance, media measurement, and research methodology trends to keep OBM's comparative claims sharp and defensible

Requirements

• 8+ years in research, insights, analytics in media, advertising, or a client-facing research role in a related field. OOH experience is a significant plus
• Experience managing people and leading or scaling a research function
• Comfort and credibility presenting directly to clients
• Able to defend methodology, field hard questions, and connect data to business outcomes in real time
• Strong quantitative and analytical skills, with the judgment to know which numbers matter for a given audience
• A demonstrated ability to translate research into revenue via: upsells, pricing support, or competitive wins, not just industry-level advocacy
• Excellent written and verbal communication skills; equally comfortable in rigorous methodology and in telling a compelling marketing story
• Experience partnering cross-functionally with sales and marketing teams
• Ideally has familiarity with OOH measurement standards and vendors or comparable media measurement currencies
• A desire to help lift others up by showcasing through action that your expertise is a resource to be shared, offering your valuable perspective to leadership, and supporting internal stakeholders with direct one-to-one support on a regular basis